12 Biggest Mistakes New Nigerian Bloggers Make

Have you ever wondered why most new bloggers in Nigeria fail?

You start a blog, post a few times, and expect traffic to roll in like magic. But weeks later, na only crickets dey hear am.

You refresh your analytics—zero traffic. Your cousin that promised to support sef no dey check your blog.

Sounds familiar?

Let me tell you a quick story. Back in 2016, one Nigerian blogger (let’s call him Dari) thought blogging was the easiest way to make money online.

He registered a blog, copied a few articles from other sites, slapped ads everywhere, and waited for money to rain. Three months later—nothing!

He was frustrated. He started doubting if blogging even worked. Eventually, he quit.

But here’s the thing…

Blogging works. Just not the way many Nigerians think it does. Over 90% of bloggers fail within the first year, not because blogging is dead, but because they make avoidable mistakes.

Today, I’ll reveal the 12 biggest mistakes new Nigerian bloggers make—and how you can avoid them.

By the time you finish this post, you’ll know exactly what to do (and what NOT to do) to grow your blog like a pro.

What You Will Learn

The top mistakes killing new Nigerian blogs
Why most bloggers never make money (and how you can)
The biggest blogging myths that need to die
How to start and grow a successful blog in Nigeria

Mistake #1: Expecting Quick Money
Mistake #2: Choosing the Wrong Niche
Mistake #3: Copying and Pasting Content
Mistake #4: Ignoring SEO
Mistake #5: Writing for Everybody
Mistake #6: Poor Website Design
Mistake #7: Not Promoting Your Blog
Mistake #8: Ignoring Email Marketing
Mistake #9: Giving Up Too Soon
Mistake #10: Posting Inconsistently
Mistake #11: Not Monetizing the Right Way
Mistake #12: Focusing Only on Google AdSense

Who Should Read This?

New Nigerian bloggers trying to grow their blogs
Aspiring content creators who want to start a blog
Bloggers struggling to get traffic and make money
Anyone looking to make passive income from blogging

12 Biggest Mistakes New Nigerian Bloggers Make Today

Mistake #1: Expecting Quick Money

Let’s be honest—many Nigerians start blogging because they want to cash out fast.

They see headlines like "How to Make ₦500K Per Month from Blogging" and assume money will start flowing in immediately.

But here’s the truth…

Blogging is not MMM. It takes time, consistency, and strategy to start making money.

If you’re looking for quick cash, better go find another hustle.

Mistake #2: Choosing the Wrong Niche

Not every niche works in Nigeria. Some topics may be popular abroad but won’t make you a dime here.

For example, blogging about "Best Ski Resorts in Nigeria" no go make sense because who dey ski for Naija?

Instead, focus on niches Nigerians actually care about—business, money, relationships, entertainment, tech, and so on.

Mistake #3: Copying and Pasting Content

If you’re still copying blog posts from other sites, stop am now. Google no go rank you.

Plagiarism kills blogs faster than NEPA takes light.

Write original content. Share your own ideas and experiences. That’s the only way to stand out.

Mistake #4: Ignoring SEO

SEO (Search Engine Optimization) is how your blog gets found on Google.

If you ignore it, your blog will remain invisible.

Use the right keywords, write detailed articles, and optimize your headlines. If you don’t know how SEO works, learn am.

Mistake #5: Writing for Everybody

"I want to blog about everything!"

My brother, my sister, that’s a big mistake. Your blog needs a focus.

If you’re blogging about too many random topics, Google and readers no go take you seriously.

Pick one main topic and build authority in it.

Mistake #6: Poor Website Design

If your blog looks like a 1999 Yahoo homepage, nobody will take you seriously.

A clean, mobile-friendly design makes people stay longer and read more.

Mistake #7: Not Promoting Your Blog

You post an article and sit down dey wait for traffic? Omo, no be so e work.

Promote your posts on social media, WhatsApp groups, and forums.

Guest post on other blogs. Leverage influencers.

Mistake #8: Ignoring Email Marketing

Social media can disappear tomorrow, but your email list is yours forever.

Collect emails from day one and build relationships with your readers.

Mistake #9: Giving Up Too Soon

Most bloggers quit too early. It takes time to see results.

Stay consistent and keep learning.

Mistake #10: Posting Inconsistently

One week you post daily, next two months—silence. Consistency is key.

Set a posting schedule and stick to it.

Mistake #11: Not Monetizing the Right Way

Google AdSense is not the only way to make money.

Try affiliate marketing, sponsored posts, selling digital products, and offering services.

Mistake #12: Focusing Only on Google AdSense

Relying only on AdSense money is risky. Google fit wake up tomorrow and reduce your earnings.

Diversify your income sources.

FAQs

What is the most common mistake for first-time bloggers?

Expecting quick money without putting in the work.

Why do bloggers quit?

Most quit because they don’t see results fast enough. Blogging takes patience.

Is blogging still profitable in Nigeria?

Yes! Many Nigerian bloggers make six figures monthly. But you need the right strategy.

Why do most bloggers fail?

They ignore SEO, post inconsistently, and don’t promote their blogs.

Conclusion

Blogging in Nigeria is not beans. If you avoid these 12 mistakes, you’ll be ahead of 90% of new bloggers.

But if you want to skip the trial-and-error, IbiFoundry is here to help. We offer expert SEO and blogging strategies to help you grow fast.

Are you ready to take your blog to the next level? Let’s talk in the comments!

Simon Taki Zaku

Founder, CEO, IbiFoundry Limited

For the IbiFoundry.com.ng E-magazine.