ClickFunnels vs. GoHighLevel: Which Platform is Best for Your Business?

GoHighLevel

Choosing the right marketing and sales automation platform can be a game-changer for your business. If you’re comparing ClickFunnels and GoHighLevel, you’re likely wondering: Which one is better?

Both tools promise to boost conversions, automate workflows, and make sales easier. But they’re built for different users and use cases.

By the end of this comparison, you’ll know exactly which one suits your needs best.

ClickFunnels Vs GoHighLevel:

Overview of ClickFunnels and GoHighLevel

What is ClickFunnels?

What is ClickFunnels?

ClickFunnels is a sales funnel builder designed to help businesses convert leads into paying customers through step-by-step marketing funnels. It’s ideal for entrepreneurs, small businesses, and marketers who need a simple yet powerful way to generate leads and sales.

Key Features:

• Drag-and-drop funnel builder

• Pre-built templates for high-converting pages

• A/B testing to optimize performance

• One-click upsells and downsells

• Affiliate management (Backpack)

• Basic email automation

• Integrations with payment gateways, CRMs, and more

What is GoHighLevel?

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform built for agencies and businesses that need more than just funnels.

It combines CRM, email and SMS marketing, automation, and website building into one solution.

Key Features:

• Complete CRM system to manage leads

• Email, SMS, and voice call automation

• Funnel and website builder

• Reputation management (Google reviews, social proof)

• White-label options (for agencies)

• Appointment booking system

• Membership sites and course hosting

Key Differences Between ClickFunnels and GoHighLevel

Target Audience and Use Case

• ClickFunnels is best for marketers, entrepreneurs, and small businesses that need a simple, high-converting funnel system.

• GoHighLevel is designed for agencies and service-based businesses that need CRM, automation, reputation management, and client tracking in one platform.

Ease of Use

• ClickFunnels is beginner-friendly with its intuitive drag-and-drop editor.

• GoHighLevel has a steeper learning curve due to its extensive feature set but provides more automation power.

Funnels and Landing Pages

• ClickFunnels specializes in creating high-converting sales funnels with pre-built templates.

• GoHighLevel also offers a funnel and website builder but with more customization and automation options.

CRM and Lead Management

• ClickFunnels lacks a built-in CRM. You’d need to integrate third-party tools like HubSpot or ActiveCampaign.

• GoHighLevel includes a full CRM, allowing you to track leads, clients, and sales pipelines in one place.

Automation and Marketing Features

• ClickFunnels offers basic email marketing and automation through Follow-Up Funnels.

• GoHighLevel has advanced automation with email, SMS, voice calls, and even AI-based workflows.

Affiliate Marketing Capabilities

• ClickFunnels has Backpack, a built-in affiliate management system.

• GoHighLevel does not have a native affiliate system, but you can integrate third-party tools.

White-Label Capabilities

• ClickFunnels is not white-label, meaning you can’t resell it as your own software.

• GoHighLevel offers full white-labeling, making it perfect for agencies that want to brand the platform as their own.

Pricing Comparison

ClickFunnels Pricing

• Basic Plan – $127/month (limited funnels, no Follow-Up Funnels)

• Pro Plan – $157/month (advanced features, Follow-Up Funnels, Backpack)

• Funnel Hacker Plan – $208/month (unlimited funnels, priority support, full affiliate management)

GoHighLevel Pricing

• Starter Plan – $97/month (single account, CRM, automation, funnel builder)

• Unlimited Plan – $297/month (unlimited accounts, white-label option, full automation features)

• Agency Pro Plan – $497/month (full agency tools, advanced automation, and reselling capabilities)

Pros and Cons of ClickFunnels vs. GoHighLevel

ClickFunnels Pros

1. Easy-to-use funnel builder

2. Pre-built templates for high conversions

3. Built-in affiliate program (Backpack)

4. One-click upsells and order bumps

5. Strong community and training resources

   
   

ClickFunnels Cons

1. Limited CRM and automation features

2. No white-label or multi-client options

3. Basic email marketing compared to GoHighLevel

   
   

GoHighLevel Pros

1. Full CRM with automation

2. Email, SMS, and voice marketing

3. White-labeling for agencies

4. Advanced lead and reputation management

5. Multi-client dashboard for agencies

   
   

GoHighLevel Cons

1. Steeper learning curve

2. No built-in affiliate system

3. More expensive for individual users

   
   

Which One Should You Choose?

Choose ClickFunnels if:

• You need a simple funnel-building tool to generate sales and leads.

• You want a beginner-friendly platform with templates and easy integrations.

• You need an affiliate system to drive traffic.

Choose GoHighLevel if:

• You run an agency and need an all-in-one CRM and automation platform.

• You want to automate SMS, email, and calls for client engagement.

• You need white-label software to resell to clients.

Final Verdict: ClickFunnels or GoHighLevel?

If you’re just looking for a high-converting funnel system, ClickFunnels is perfect. It’s easy to use and great for selling products or services online.

If you need a full-suite marketing system with CRM, automation, and multi-channel marketing, GoHighLevel is the better choice—especially for agencies managing multiple clients.

• For funnel-focused marketing → ClickFunnels

• For automation, CRM, and agencies → GoHighLevel

Choose the platform that aligns with your business goals, and start scaling today.

Simon Taki Zaku,

Founder, CEO, IbiFoundry.com.ng

For Ibifoundry.com.ng/blog