Execution Over Knowledge: A New Year’s Lesson - by Simon Zaku

Happy New Year, everyone!

Today, 1st January 2025, I had an amazing time with my friends and the IBIFoundry family at a chill spot in Jallingo, Taraba.

The vibe was unmatched—filled with laughter, deep conversations, and plenty of gist to go around.

Let me introduce you to my crew: Collins, Love, Samuel, Robert, Soctsi , and Kifasi (aka Skidoo). These are not just friends—they’re dreamers, doers, and people who inspire me every day.

But amidst the fun and great company, one lesson stood out for me today: execution is everything.

The Power of Taking Action

While we were talking, Love shared a brilliant idea with me: “Simon, you should add music to your website!”

Now, if this was me years ago, I might have nodded, said, “Good idea,” and forgotten about it. But today? I didn’t just think about it—I executed it. Right there, I worked on embedding music into my website. Done and dusted.

Love was impressed, and I explained to her why: knowledge alone is not enough. You can know everything about what to do, but until you act on it, it’s useless. Execution is the real key to progress.

Soctsi Kifasi: A Doer in Action

Another example that stood out today was Soctsi, aka Kifasi, one of our IBIFoundry team members. A while back, I spoke to him about starting his blog. Guess what? Soctsi didn’t just listen—he executed.

As of today, he already has 9 posts on his blog, and he’s digging deeper into it with every passing day.

That’s the kind of energy I admire.

Because here’s the truth: you don’t need to know everything to start. You just need to start. 

Execution breeds momentum, and momentum breeds success.

Why Execution Matters

It’s easy to get stuck in the “planning” stage. You read, research, and gather all the knowledge you can. But without execution, all that knowledge is just wasted potential.

Taking action—even imperfect action—is what gets you results. It’s what separates the dreamers from the doers.

2025: Our Year of Doing

So as we step into this new year, I challenge you to embrace execution. Don’t just learn—apply. Don’t just dream—do.

Whether it’s starting that blog, launching that business, or even something as small as adding music to your website (shoutout to Love for the idea!), take the first step.

Here’s to a year of doing, creating, and achieving. Peace.

Simon Taki Zaku,

Founder, CEO, IbiFoundry.com.ng

For Ibifoundry.com.ng/blog.