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Freelancer Pricing Template for Beginners [Free PDF Download]

Updated: Jun 6

Free PDF: Pricing Template for Beginners to help freelancers navigate pricing their services, especially if you're just starting out. This is the Ultimate Freelancer Pricing Template for Beginners and it's completely free to download by IbiFoundry LLC (available at the end of the page).


Freelancer Pricing Template for Beginners [Free PDF Download]
Freelancer Pricing Template for Beginners [Free PDF Download]

Freelancer Pricing Template for Beginners [Free PDF Download]
Freelancer Pricing Template for Beginners [Free PDF Download Link Below]

Hi, IbiFounder, this is Simon Zaku here from IbiFoundry, and this is a free document for you. You can download this for offline purposes - for free!


Here's a Pricing Template for Beginners to help freelancers navigate pricing their services, especially if you're just starting out.


Freelancer Pricing Template for Beginners [text/blog version]


Step 1: Identify Your Niche/Service


Start by defining the service you offer, as this will influence your pricing. Here are some common freelance services:


  • Content Writing

  • Social Media Management

  • Web Design

  • SEO Optimization

  • Graphic Design

  • Virtual Assistance

  • Copywriting

  • Video Editing


Step 2: Calculate Your Hourly Rate


To set an appropriate hourly rate, consider the following factors:


  1. Desired Monthly Income: How much would you like to earn each month? Start with a realistic goal.

    Example: ₦100,000 per month

  2. Hours per Week: Estimate how many hours you want to work weekly.

    Example: 20 hours per week

  3. Weeks per Month: Generally, there are 4 weeks in a month.

  4. Hourly Rate Formula:

    • Desired Monthly Income ÷ (Hours per Week × Weeks per Month)


Calculation Example:₦100,000 ÷ (20 hours/week × 4 weeks) = ₦1,250/hour


Step 3: Adjust for Experience


As a beginner, it's okay to start on the lower end of the scale. Adjust your hourly rate based on your skill level:


  • Beginner (no experience): Start at 50% of the standard rate.

  • Intermediate (some experience): Charge 75% of the standard rate.

  • Expert (years of experience): Charge 100% or more of the standard rate.


For example: If your standard rate is ₦1,250 per hour, and you're a beginner, you might start at ₦625 per hour.


Step 4: Set Project-Based Pricing


Some clients prefer a fixed project price rather than hourly rates. Here's a simple way to calculate your project pricing:


  1. Estimate Time to Complete:

    • How many hours will it take to finish the entire project?

    Example: A website design may take 30 hours.

  2. Multiply by Your Hourly Rate:Example: 30 hours × ₦625/hour = ₦18,750


This gives you the project-based price.


Step 5: Add Additional Costs or Bonuses


If the project requires extra work, add a percentage for:


  • Rush Fees: If the project has an urgent deadline, add an extra 15-25%.

  • Revisions: Specify how many revisions are included in the price. Any extra revisions can incur additional charges (e.g., ₦2,000 per extra revision).

  • Equipment/Software Costs: If you need to buy any tools or software for the project, include these costs.


Example:₦18,750 (base) + ₦3,000 (rush fee) = ₦21,750


Step 6: Market Research


Look at what other freelancers in your niche are charging. While you shouldn't undercut others, knowing what others are charging will help you stay competitive.


  • Check websites like Upwork, Fiverr, and Freelancer to see what others in your niche are charging for similar services.


Step 7: Adjust and Test


Remember that pricing is not set in stone. You can always adjust based on feedback, experience, and demand.


  • Test Pricing: If you’re just starting, you might offer a lower price initially to attract clients, then gradually increase your rate as you gain experience and build a portfolio.


Example Pricing Breakdown for a Beginner Freelancer

Service

Rate (₦)

Notes

Content Writing

₦500 - ₦1,500

Start at the lower range, adjust as you grow.

Social Media Management

₦1,000 - ₦2,500

Set a fixed rate for monthly management packages.

Web Design

₦10,000 - ₦50,000

Depends on complexity and number of pages.

SEO Optimization

₦3,000 - ₦8,000

Include keyword research, on-page SEO.

Graphic Design

₦1,500 - ₦4,000

Price per logo, design, or branding package.


Step 8: Invoice Template Example


Once you’ve completed a project and agreed on pricing, use a simple invoice template to send to your client.


Sample Invoice:


  • Your Name/Business Name

  • Client Name/Business Name

  • Invoice Number: #001

  • Date: [Insert Date]

  • Service Provided: Web Design (30 hours)

  • Rate: ₦625/hour

  • Total Hours: 30

  • Amount Due: ₦18,750

  • Rush Fee: ₦3,000

  • Total: ₦21,750


Payment Due by: [Insert Date] Bank Details: [Insert Payment Method]


This pricing template is a basic structure that can help you confidently price your services as a beginner freelancer.


Always remember that as you gain more experience, you’ll be able to increase your rates, attract higher-paying clients, and ultimately build a more successful freelance business.


Feel free to adapt this template as needed!





Yours sincerely, Simon Taki Zaku

Founder, CEO,

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