Influencer Marketing in Nigeria: + Top 50 Influencers to Work With in Nigeria

Did you know? Your favorite brands might just owe their success to your favorite influencer. Yes!

That’s the magic of influencer marketing - it’s changing the way Nigerian businesses connect with their audience.

Hi, I’m Simon Zaku, and today, I’ll take you on a journey through Nigeria’s influencer scene, dissecting how brands can tap into the power of our vibrant creators to push their marketing game to the next level.

Grab a chilled Zobo, relax, and let’s dive in!

Why Influencer Marketing Works Wonders in Naija

You see, Nigerians love people they can relate to.

Whether it’s Davido sharing his latest tracks or Mr. Macaroni cracking us up with “You’re doing well,” influencers have the trust of the people.

That trust is gold for brands looking to grow.

Think about it: who would you trust more to recommend a product?

A boring ad or your fave skit maker giving it a thumbs up? Exactly.

Influencer marketing has redefined how brands connect with their audience in Nigeria.

From comedy skits to tech reviews, influencers in various niches have transformed online spaces into thriving hubs for brand promotion.

This guide’ll explore 40 top Nigerian influencers across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook.

Plus, I'll share tips on choosing the right influencer for your brand and answer FAQs about influencer marketing in Nigeria.

Meet the Titans: Top 50 Nigerian Influencers by Platform

Instagram Influencers

1. @iamdavido - Music superstar with a global appeal.

2. @wizkidayo - Internationally acclaimed musician and fashion icon.

3. @officialmrmacaroni - Comedian and activist connecting with the youth.

4. @brodashaggi - Comedy and entertainment powerhouse.

5. @symplysimi - Singer and female audience magnet for beauty and lifestyle brands.

6. @kie_kie__ - Stylish content creator merging humor with fashion.

7. @taaooma - Comedy queen with relatable skits perfect for fast-moving consumer goods.

8. @houseofajebo - Animated skits that resonate with family audiences.

9. @brainjotter - Known for satirical and witty humor.

10. @ericokafor - Tech expert ideal for gadget and tech service promotions.

X (formerly Twitter) Influencers

1. @daddymo1 - Political commentator and lifestyle enthusiast.

2. @DrOlufunmilayo - Public health advocate promoting wellness.

3. @SavvyRinu - Social activist and voice for Gen Z.

4. @FisayoFosudo - Expert tech and finance content creator.

5. @Omojuwa - Digital strategist reaching professionals.

6. @MarkAngelComedy - Viral comedy hits with wide appeal.

7. @mrfunny_ - Hilarious comedian engaging millions.

8. @TheLazyWrita - Pop culture and entertainment analyst.

9. @brymOlawale - Musician sharing deep personal insights.

10. @Roviel_ - Influencer connecting youth to fashion and lifestyle brands.

TikTok Influencers

1. @nons_miraculous - Dancer with creative, viral routines.

2. @sketchcomedy - Hilarious duo perfect for brand storytelling.

3. @official_mercy - Actress and beauty influencer.

4. @AmarachiDance - Young, vibrant dancer for sports brands.

5. @Josh2Funny - Comedian blending music and humor.

6. @markangelcomedy - Family-oriented skits with universal humor.

7. @brainjotter - Skits delivering humor with a twist.

8. @mrfunny - Comedy genius entertaining millions.

9. @realmaraji - Pioneering female comedic content creator.

10. @kie_kie__ - Fun, stylish creator making waves across platforms.

YouTube Influencers

1. Fisayo Fosudo - Known for clean and professional tech reviews.

2. Eric Okafor - Tech expert diving deep into gadgets and apps.

3. Taaooma - Comedy skits that captivate young and old.

4. Maraji - Creative storytelling with a humorous edge.

5. MarkAngel Comedy - Viral content that resonates globally.

6. Mr Macaroni - Engaging social commentary through comedy.

7. Brain Jotter - Witty sketches and storytelling.

8. Sisi Yemmie - Nigerian food and lifestyle vlogger.

9. Tayo Aina - Travel and lifestyle content capturing Africa's beauty.

10. Dimma Umeh - Beauty and lifestyle influencer.

Facebook Influencers

1. Linda Ikeji - Trailblazing blogger and media mogul.

2. Toke Makinwa - Entrepreneur and media personality.

3. Mark Angel - Comedy skits with massive reach.

4. House of Ajebo - Animated content capturing family audiences.

5. Taaooma - Popular comedy series perfect for all ages.

6. Brain Jotter - Relatable humor with a twist.

7. Kie Kie - Stylish influencer merging entertainment with lifestyle.

8. Yomi Casual - Fashion-focused creator.

9. Tunde Ednut - Entertainment influencer with a loyal following.

10. Sisi Yemmie - Food, lifestyle, and family content expert.

Choosing the Right Influencer

To get the best results, consider:

Relevance: Does their audience match your target market?

Engagement: High likes, shares, and comments matter more than follower count.

Authenticity: Influencers who genuinely love your brand are key.

Budget: Align your marketing budget with their rates.

FAQs on Top Content Creators in Nigeria

1. Who is the most followed content creator in Nigeria?

As of now, Davido and Wizkid lead the pack with millions of followers.

2. Who are the most popular content creators?

Top names include Mark Angel, Taaooma, Mr Funny, and Linda Ikeji across various platforms.

3. Who is the best TikTok influencer in Nigeria?

Creators like Taaooma, Josh2Funny, and Nons Miraculous dominate TikTok with viral content.

4. How much do content creators charge in Nigeria?

Rates vary based on follower count, platform, and engagement, ranging from ₦50,000 to ₦10 million per campaign.

5. Who is the most famous YouTuber in Nigeria?

Mark Angel Comedy holds the crown for viral content, followed by Fisayo Fosudo for tech reviews.

6. Who is the highest-paid Instagram influencer in Nigeria?

Davido and Wizkid command some of the highest fees on Instagram due to their global reach.

7. Who is the youngest blogger in Nigeria?

Young bloggers like Success Adegor have emerged, inspiring a new generation.

Take Your Nigerian Brand to New Heights

Partner with experts who know the Nigerian digital space.

From strategy to execution, we’ll connect you with the right influencers to drive results.

Let’s build your brand’s success story together.