SaaS Blogging: The 3 E’s Every SaaS Blog Post Needs to Convert Readers into Paying Users

Writing SaaS content? Don’t skip the 3 E’s your blog post needs to actually convert readers into users. This guide reveals the exact steps.

The 3 E’s Every SaaS Blog Post Needs to Convert Readers into Users

Why You Should Trust This Blog (From Simon)

I’ve been deep in the trenches of SaaS content for years.

I’ve worked directly with two B2B SaaS companies—one that flopped due to shallow, Google-pleasing content, and one that grew steadily by writing for people first.

I’ve had my content and strategies featured in Forbes, Global Social Media Coaching, and NinjaOutreach.

And perhaps most importantly, I built IbiFoundry from scratch using content. Not SEO hacks. Not paid traffic. Content. The kind that gets shared in WhatsApp groups and forwarded to cousins in Abuja.

So, when I say I’ve seen what works—and what painfully doesn’t—when it comes to SaaS blog posts in Nigeria and beyond, I mean it.

SaaS Blogging: The Deadly Mistake Most SaaS Startups Make With Blog Content

Most Nigerian SaaS startups are writing for Google.

They obsess over keywords, plugins, Yoast scores, and “how long should this blog be?” And for a while, traffic might come in.

But here’s the trap: traffic isn’t the same as conversion.

People land, skim, and bounce. Or worse, they never return.

You know why?

Because the content is cold. Robotic. Lifeless. It’s written like a research paper, not a conversation. It’s optimized for bots, not

buyers.

And the worst part? Everyone is copying the same strategy. The same “10 tips” listicles. The same “ultimate guide” formats.

The same “keyword density” nonsense.

But guess what? Readers—especially in Nigeria—are craving more.

They want something real. Honest. Useful. And maybe even entertaining.

That’s where the 3 E’s come in.

What Are the 3 E’s of High-Converting SaaS Blog Posts?

After years of testing, tweaking, and failing, I realized every blog post that actually converted readers into users had these 3 elements:

1. Entice

Grab attention like your survival depends on it. Because online—it does.

People scroll fast. Your first line needs to stop the scroll. A question. A bold claim. A story. Something that makes them say, “Wait, what?”

2. Educate

Once you’ve got their attention, teach them something. But not like a lecturer.

Break things down simply.

Give them examples.

Make it real.

Show them why this matters and how to apply it today.

3. Excite

Now light a fire under them.

Use urgency. Tell stories. Paint a picture of what’s possible if they act now—or what they’ll miss if they don’t.

This is what makes people click, sign up, or share with a friend.

How to Write Blog Posts That Follow the 3 E’s (With Real Examples)

Here’s how to bring the 3 E’s into your next post:

Use Questions, Hooks, and Analogies (Entice)

Start with a hook:

“Would you trust a product if the company’s blog made you yawn?”

Or try an analogy:

“Most SaaS blogs are like churches with broken speakers—people show up, but they don’t listen.”

Teach Like You’re Talking to Your Cousin in Ajegunle (Educate)

No jargon. No fluff. Just clear, helpful advice. Like this:

Instead of saying, “optimize conversion funnels,” say, “make it easier for someone to go from reading your post to trying your free trial.”

Show, Don’t Tell (Excite)

Don’t just say your product is good. Show results. Show stories.

Paystack didn’t just write about payments—they shared how Nigerian fashion brands were scaling faster by automating checkout.

Eden Life shared how a developer in Lekki saved 10 hours a week by automating chores.

Flutterwave showed how SMEs were getting paid faster using their tools.

These are stories. Not stats. That’s what excites people.

Distribution Matters: Where and How to Share Your Blog Posts in 2025

Writing is half the battle. Sharing it is where the conversions happen.

Here’s what works right now:

• Email influencers. It’s not easy, but if one big voice shares your post, it can explode overnight.

• Facebook group outreach. Find 3–5 groups where your audience hangs out. Don’t spam—engage and share when relevant.

• Podcast mentions + LinkedIn DMs. Reach out to podcasters or B2B creators and offer a quick insight from your blog as a “listener tip.”

• Paid traffic. Yes, boost blog posts—not just product pages. It builds trust before the sell.

Tools and Templates to Help You Implement the 3 E’s Today

You don’t need to start from scratch. I’ve put together some quick tools to help:

• A free downloadable checklist to review your draft for Entice, Educate, and Excite.

• A blog writing template with E → E → E baked in.

• A content distribution tracker so you stay consistent across email, LinkedIn, WhatsApp, and more.

Want these? [Download them here] (insert link or prompt CTA).

How I Used the 3 E’s To Help a Nigerian SaaS Startup Double Conversions

I once worked with a Nigerian SaaS startup that had 12 blog posts ranking for big keywords.

Traffic was solid—but zero product signups.

They were stuck in the “SEO mindset trap.”

We reworked 3 of their best posts using the E-E-E structure. Then we:

• Shared the posts in 5 Facebook groups

• Sent personal DMs to influencers in their niche

• Shared a teaser in a WhatsApp community

Signups doubled in 3 weeks.

It wasn’t magic. It was storytelling. Structure. Hustle.

Read This Before You Publish Your Next SaaS Blog Post

Before you hit publish, ask:

• Does your first line entice?

• Does your body educate in a clear, useful way?

• Does your close excite the reader to act?

Then use this trick:

Read the post aloud—or better yet, get someone else to read it.

If it doesn’t sound like something you’d say in real life, it won’t convert.

Need help applying the 3 E’s to your startup’s content?

Let’s talk.

Drop me a message below in the comments section :)