In this Sprout Social review, we look at the ins and outs of Sproutsocial.
What is Discussed in this Review?:
What is Sprout Social?
Main features of Sprout Social.
Pros and Cons of using Sprout Social,
Sprout Social pricing.
Sprout Social FAQs.
What is Sprout Social?
What is Sprout Social?
Sprout Social is a social media management tool designed to help businesses manage all of their social media and social media marketing efforts with ease.
The Sprout Social is a powerful solution for social media managers and brands looking to improve their social media marketing using an all-in-one social media management platform.
This tool unlocks the full potential of social marketing and helps businesses transform an entire marketing strategy. And every other area or section of your business or organization.
Sprout Social helps businesses attract customers and impact their audience.
This platform's unified social media management platform enables brands and teams to extract real business value that strengthens their overall market position and generates leads and revenue.
Features of Sprout Social.
What are some features of Sprout Social?
Sprout Social Features
Engagements,
Publishing,
Analytics,
Premium,
Analytics,
Social listening,
Influencer marketing,
Employee advocacy,
AI and automation,
Integration,
Data and security
Sprout Social Engagements Feature.
With this Sprout Social feature, users can scale customer care and streamline their entire marketing processes.
Users can manage community platforms like groups, communities, forums, etc.
Sprout Social Publishing
This Sprout Social feature allows users to plan, create, manage, and publish social media content and run social media campaigns easily.
Sprout Social Analytics
The next Sprout Social feature is Premium Analytics. This feature is under Premium Solutions.
This lets marketers prove their social media ROI or return on investment with detailed data and customized or customizable reports.
Sprout Social's Social Listening Feature
With Sprout Social's social listening feature, you get what most social media management tools do not have.
I love this feature because not many social media management tools offer social listening.
Users can uncover new trends, actionable social media insights, etc, from mentions, conversations, and content, on different social media networks.
Users can set social listening for specific conversations (your brand name or products).
Sprout provides users with actionable insights on how to use this to grow your brand.
Sprout Social's Influencer Marketing Feature.
The influencer marketing feature in Sprout Social allows subscribers to create and manage influencer marketing partnerships or campaigns with social media influencers or content creators.
Sprout's Employee Advocacy
This Sprout Social feature is powerful because brands can easily grow and increase social media reach.
You can do this by empowering or getting your employees to participate as (or become) brand advocates for your business.
Sprout Social's AI and Automation Feature
Sprout Social AI and automation help brands get more creative and implement strategic thinking that improves their brands on social media.
Sprout's AI automation inherits or takes your manual work, let's say in social publishing, planning social listening, or analytics so that your team can also prioritize the decision-making.
Professional Services
The next thing is the professional services you can get from Sprout Social which includes brand social management, social media management services, and more.
The same goes for the Sprout Social Agency section. Sprout users can access professional services like social media management agencies or SMMEs.
Pros and Cons of Sprout Social
Some advantages of Sprout Social over other social media management platforms.
Pros of Sprout Social
Users can effectively manage social media accounts. You can seamlessly increase your marketing efforts on various social media networks with Sprout Social.
Gather intelligence through detailed analytics and customizable analytics. With Sprout's detailed and customizable data and insights brands can better inform their overall social media marketing strategy.
Personalize customer support as a brand. This allows marketers to create a positive brand experience with tailored social replies and responses.
Drive more sales using Sprout Social's streamlined processes.
Increase or boost brand awareness. Sprout Social helps you generate more from social media to sell effectively.
Uncover emerging trends
Cons of Sprout Social
Why I dislike Sprout Social:
Sprout Social is not for small businesses or solopreneurs
Sprout Social is quite expensive.
Sprout Social Pricing
Sprout Social Pricing
You can now try Sprout Social for free with their 30-day trial.
Sprout Social offers four (4) pricing plans.
Standard Plan - $199 per seat per month
Professional Plan - $299 per seat per month
Advanced Plan - $399 per seat per month
Enterprise - contact Sprout Social support for a quote.
The Standard Plan ($199 per seat per month):
5 social profiles
All-in-one social inbox
Publish and schedule social media posts
Content calendar
Detailed reporting
Ad tools
iOS and Android apps
Professional Plan - $299 per seat per month. You get everything in the Standard plan plus:
Unlimited social profiles
Detailed reports for Instagram, Facebook and X
Message tagging
Custom workflows
Scheduling for optimal send times
Saved replies
Content Library
X keywords and hashtags
AI Assistant
Ad tools for Facebook, Instagram, X and LinkedIn
Advanced Plan - $399 per seat per month. In the Advanced Plan, you get everything in Professional, plus:
Message Spike Alerts
AI Assist Chatbots
Automation tools
Smart Inbox and Reviews
Link tracking
Scheduled reporting
Helpdesk and CRM integrations
External approvals
Organize tags
Enterprise - contact Sprout support for a quote. In this plan, users get everything in the Advanced plan plus:
Tailored implementation and onboarding
Consulting services
24/5 high-priority customer support
Social Listening
Premium Analytics
Employee Advocacy systems
Influencer Marketing and Management
Sprout Social Resources Section
Customers today are looking to learn about your brand in different ways. Sprout Social offers the following resources for new users, marketers, or customers:
The Sprout Social blog - I love the Sprout Social blog and I've been following it for years now. You can get great social media tips, best practices, and social media guidance from experts.
Sprout Social Certification Program - The Sprout Social certification program is available for social media enthusiasts who want to become experts.
The case studies section shows Sprout Social customers who have used Sprout Social to get tangible results. Users can use this to learn more about Sprout Social.
The Sprout Social community section. Sprout Social offers a community session that allows Sprout Social users to connect and grow with other social media professionals.
Webinars. Sprout Social runs a series of webinars for users to learn how to grow and improve their social media marketing efforts.
Sprout Social Contact Us page - Users can contact the Sprout team across social media platforms, email them, or use their phone number.
Product updates. In the product of this section, you can stay up to date with all the new feature updates of Sprout Social.
The learning portal allows users to explore on-demand courses to get the most out of Sprout Social.
Sprout Social Help Center - step-by-step articles that walk users through setting features or how-to's on the Sprout social platform.
Sprout Social FAQ
Frequently asked questions around the Sprout social platform.
Is sponsored Sprout social useful?
Sprout Social is a social media management tool meant for businesses and brands. It is used by brands to automate, manage, and plan their social media marketing tasks and campaigns.
Is Sprout Social worth my money?
Depending on your brand, Sprout Social is expensive but worth the price. It offers efficient social marketing features that allow brands to control their social media marketing.
Who is the CEO of Sprout Social?
At the moment the CEO of Sprout Social and since April 2010 till date.
Is Sprout Social free now at the moment?
Sprout Social is not free, but it offers a free 30-day trial. You can go for the lowest (professional plan) which is $199 monthly.
Can you upload videos to Sprout Social?
Absolutely. You can upload videos on Sprout Social to various social media accounts on Facebook, X, LinkedIn, YouTube, TikTok, and Instagram.
How do I create my first post on Sprout Social?
It's simple. To create your first post on Sprout Social, open the Sprout social application on your phone and navigate to the (social media) profile you want to post on. Type your message and click on the attached media to select any media of your choice to add to your social media post.
You can also add tags, and locations or add an item from your asset library.
Does Sprout Social automatically post to Instagram?
Sprout Social is a social media management tool that allows Instagram scheduling. So yes, you can automatically post to Instagram from the Sprout Social Application. After scheduling, your post will automatically be published to your Instagram account.
Does Sprout Social have an Application?
Absolutely. You must have a Sprout social premium account or be on the free trial to use the Sprout social Application. But with the App, you can easily schedule your social media posts and manage your social media marketing campaigns on platforms like X, Facebook, Instagram, LinkedIn, Google, My Business, and TripAdvisor.
What are the top alternatives to Sprout Social?
Some Sprout Social alternatives:
Hootsuite,
Agorapulse,
SmarterQueue,
Buffer,
Planable, etc.
How do I add a profile to Sprout Social?
Adding a social media profile to Sprout Social is easy. Navigate to the social profile section on your Sprout social account. Go to settings and click on 'Users' then 'Social Profiles'.
Here, you can click on connect on any of the social media networks you wish to connect.
Log in using that social account and authorize. This will be automatically added to your Sprout social account.
Thank you for reading this guide and have a great day.
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