The Secret to Building an Evergreen Funnel for Freelancers in Nigeria
- Simon Zaku
- May 16
- 6 min read
Are you struggling to create a funnel that works for your freelancing business? Discover the secret to building an evergreen funnel that attracts clients consistently, even while you sleep.
Freelancers, if you're tired of inconsistent clients, learn how to build an evergreen funnel that brings in steady leads and income. Start your journey now.
The Secret to Building an Evergreen Funnel for Freelancers
Hello, IbiFounder! I’m Simon Zaku, Founder & CEO of IbiFoundry, and today, I have great news for you.
I know you’re probably struggling to find a consistent flow of clients for your freelance business.
You’ve probably been spending hours on social media, attending webinars, or even running ads, but nothing seems to bring in clients consistently. You’ve tried everything, but your efforts fall flat.
If that’s your reality, don’t worry, you’re not alone. I’ve been there too.
But guess what? There’s a secret to attracting clients on autopilot.
In today’s blog, I’m going to show you how to build an evergreen funnel that works for you, even when you’re sleeping.
Let me walk you through this, step by step. By the time you finish reading this, you’ll have the tools to start building a system that attracts clients non-stop. And trust me, this works—because I’ve used it myself.
Sneak Peek: Everything Covered & What You’re About to Discover
Before we dive in, here’s what we’re going to cover in today’s blog:
Why You Need an Evergreen Funnel (The reason it’s crucial for freelancers)
The Core Elements of an Evergreen Funnel (What you need to build)
How to Build Your Evergreen Funnel (Step-by-step guide)
How to Automate and Scale Your Funnel (Free up your time and attract clients 24/7)
My Personal Story of Building an Evergreen Funnel (Real-life experience of what worked for me)
By the end, you’ll know how to craft a system that brings in leads on autopilot—without constantly chasing clients.
Why You Need an Evergreen Funnel
You see, an evergreen funnel is like planting a tree in your business that keeps growing and producing fruit without needing constant attention.
In my early days as a freelancer, I used to hustle hard every month to get clients.
I’d send countless cold emails, pitch my services on every platform, and hope someone would bite.
But it wasn’t sustainable. The constant hustle was draining me. I needed a system that worked for me.
That’s when I discovered the power of an evergreen funnel—a fully automated sales system that works for me 24/7, even while I sleep.
Imagine waking up to messages from potential clients, ready to work with you, without you lifting a finger.
Sounds like a dream, right?
It’s not. It’s reality. And I’ll show you exactly how to do it.
The Core Elements of an Evergreen Funnel
Before we start building, let’s break down what an evergreen funnel actually is.
In simple terms, it’s a system that attracts, nurtures, and converts leads into paying clients on autopilot.
It’s made up of these 4 core elements:
Lead Magnet – This is something of value that you offer for free in exchange for someone’s contact information (usually their email). It could be an eBook, guide, or a free consultation.
Landing Page – A simple, high-converting page where people sign up to get your lead magnet. This page should be clear, with a strong call-to-action.
Email Sequence – A series of emails that nurture your leads and move them closer to making a purchase. This part builds trust and educates your audience.
Sales Page – Once your leads are nurtured, they land on this page where you make your offer. It’s a well-designed page that speaks to the needs of your audience and convinces them to take action.
Now that we know the core components, let’s go deeper.
How to Build Your Evergreen Funnel
Here’s where the magic happens. Building your evergreen funnel is not as complicated as it seems.
Step 1: Create Your Lead Magnet
Think about what your target audience needs most.
What’s the biggest challenge they’re facing that you can help solve?
For example, I created a free guide on "How to Get Your First Freelance Client."
It solved a problem I knew many aspiring freelancers were facing.
Your lead magnet should promise a quick win that directly speaks to your audience’s needs. It doesn’t need to be fancy—just valuable enough to entice people to give you their email.
Step 2: Design Your Landing Page
Keep it simple! Your landing page should have one goal: Get the person to sign up for your lead magnet.
Don’t confuse them with too much information.
A clear headline, a compelling description of what they’ll get, and a strong call-to-action button.
That’s all you need.
Step 3: Set Up Your Email Sequence
Once someone signs up for your lead magnet, you need to send them a series of emails that help them get to know you better and trust you more.
Start with a welcome email, then follow up with more valuable tips, stories, or case studies.
The goal is to build a relationship and gradually introduce your paid offer.
Step 4: Craft Your Sales Page
Now it’s time to make your offer.
On your sales page, show how your service can solve the problems they’re facing.
Focus on the benefits, not just the features.
Use testimonials, case studies, and social proof to show that you know what you’re doing.
Your goal is to make them feel confident about taking the next step.
How to Automate and Scale Your Funnel
Once you’ve built your funnel, the next step is automation.
You don’t want to be manually sending emails or tracking leads. That’s where tools like ConvertKit, Mailchimp, and ActiveCampaign come in.
These tools help you automate your email sequences, track your leads, and send the right message at the right time.
The beauty of an evergreen funnel is that once it’s set up, it runs on autopilot.
You can focus on other aspects of your business while your funnel works 24/7 to bring in leads and sales.
My Personal Story of Building an Evergreen Funnel
When I first started freelancing, I spent all my time chasing clients. I wasn’t making any consistent income, and it was exhausting.
But when I finally built my evergreen funnel, everything changed.
I stopped stressing about where my next client would come from. I woke up to emails from clients wanting to work with me.
And within a few months, my income doubled.
This system works, and I can tell you it’s one of the best investments I made in my business.
Why You Should Start Building Your Funnel Today
I know you’re probably thinking, "But Simon, this sounds too technical for me.
Can I really do this?"
Let me tell you: YES, YOU CAN.
Building an evergreen funnel doesn’t require any fancy tech skills. It just takes a little bit of time, consistency, and a solid strategy.
So what are you waiting for? Start building your evergreen funnel today and watch your business grow.
Most Popular Questions and Answers on Building an Evergreen Funnel for Freelancers
What’s an evergreen funnel?
An evergreen funnel is a marketing system that attracts, nurtures, and converts leads into paying clients automatically, without you having to constantly pitch your services.
How long does it take to build an evergreen funnel?It can take anywhere from a few days to a few weeks to set up your evergreen funnel, depending on how complex your system is. However, once set up, it runs on autopilot.
Can I build an evergreen funnel without tech skills?Yes! There are simple tools like ConvertKit and Mailchimp that make the process easy, even for beginners.
How do I know my funnel is working?Track the number of sign-ups, the engagement with your emails, and the number of sales or clients you get. If your numbers are improving, your funnel is working.
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About the Writer
Written & Published By: Simon Taki Zaku,
Founder, CEO, IbiFoundry Limited
As seen on; Forbes, Pixelied, Amazon, InfinityBlogAwards, GlobalSocialMediaCoaching, NinjaOutreach, A1Future, Persuasion-Nation, and more.
Simon Taki Zaku is a serial entrepreneur, consultant, public speaker, and the founder & CEO of IbiFoundry LLC. He inspires, writes, teaches, and builds solutions around digital marketing, sales funnels, content marketing, and media strategy.
Cheers, IbiFounder!
Talk to you soon.
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