2025 Comparison: GoHighLevel or Leadpages —Which Tool Grows Your Business Faster?

If you’re torn between Leadpages and GoHighLevel, this guide is exactly what you need.

Both platforms are built for funnel creation, lead generation, and conversion optimization. But their approach, pricing, and features differ significantly.

In this post, we’ll break it all down: features, support, pricing, real reviews, and which one truly offers more value in 2025.

Let’s get to it.

What is a sign-up form?

A sign-up form is a web element used to collect information such as name, email address, phone number, etc.

It helps you build a contact list, grow an email subscriber base, or register users for offers and lead magnets.

Every successful funnel starts with a well-placed sign-up form.

What is a funnel?

A funnel is a step-by-step journey you design to guide visitors from awareness to conversion.

Here’s a typical funnel flow:

• A user sees an ad or organic post

• They land on your page and fill a form

• You follow up via emails or SMS

• They eventually convert into a paying customer

Funnels help you automate your marketing and increase revenue on autopilot.

How Leadpages and GoHighLevel support funnel marketing

Leadpages simplifies the process of building landing pages, pop-ups, and forms that convert. It gives you a library of templates optimized for lead gen.

GoHighLevel, on the other hand, is a complete marketing automation suite. It lets you build funnels, automate email/SMS, manage clients, run memberships, track pipelines, and more.

In short: Leadpages is a focused landing page tool. GoHighLevel is a full-blown funnel + CRM + automation system.

What is Leadpages?

Leadpages is a landing page and lead generation tool launched in 2012. It's designed for solopreneurs, marketers, and small businesses who want to build pages fast and collect leads without needing a developer.

It's used by more than 40,000 websites globally.

Features of Leadpages

1. Drag-and-drop builder: Design responsive landing pages quickly without code.

2. 200+ conversion-optimized templates: Choose from niche templates for SaaS, real estate, coaches, etc.

3. Pop-ups and alert bars: Deploy exit-intent and time-delayed popups to boost conversions.

4. Form integrations: Collect emails and sync with tools like Mailchimp, ConvertKit, etc.

5. A/B Testing: Test two versions of your page to find the highest-performing one.

6. Hosting & Security: Built-in hosting, SSL encryption, and fast page loading.

7. Analytics Dashboard: See visitor stats, form submissions, and conversion rates.

8. SEO Settings: Control page titles, meta descriptions, and URLs.

9. Mobile Optimization: Pages look great and load fast on mobile.

   
   

Pros of Leadpages

• Easy to use for beginners

• Affordable pricing for solopreneurs

• Fast landing page deployment

• Great for ads and list building

• Works well with most CRMs and email tools

Cons of Leadpages

• Limited design flexibility

• Not a full marketing platform

• No built-in CRM or SMS

What is GoHighLevel?

GoHighLevel (also called HighLevel) is an all-in-one marketing platform built for agencies, coaches, and freelancers who want to manage multiple funnels, automate messaging, and run client campaigns from one dashboard.

It launched in 2018 and has quickly become a favorite for marketers who manage client accounts or multiple campaigns.

Features of GoHighLevel

1. Funnel BuilderDrag-and-drop interface to build landing pages and multi-step funnels.

2. CRM & Pipeline ManagementTrack leads, deals, and stages in a full CRM dashboard.

3. Email & SMS AutomationAutomate follow-ups using workflows, triggers, and campaigns.

4. Membership SitesCreate gated content or courses with built-in memberships.

5. White-labelingCustomize the platform with your agency branding.

6. Call Tracking & Voicemail DropsMonitor calls, send voicemails, and close deals faster.

7. Booking CalendarLet clients or leads schedule appointments.

8. Social Media SchedulerSchedule and auto-post content on social channels.

9. Surveys & FormsCollect feedback and lead info with custom forms.

Pros of GoHighLevel

• All-in-one tool (funnel, CRM, automation)

• Saves cost vs buying multiple tools

• Great for managing client campaigns

• White-label feature for agencies

• Advanced automation workflows

Cons of GoHighLevel

• Steeper learning curve

• Interface can be overwhelming at first

• More expensive for beginners

Leadpages support vs GoHighLevel support

Leadpages:Offers chat and email support during business hours. Pro plans get priority help. There’s also a knowledge base.

GoHighLevel:Live chat, support tickets, Facebook group, webinars, and video tutorials. Better support for agencies and white-label users.

Leadpages vs GoHighLevel: Features Breakdown

• Landing Pages: Both tools have great builders. Leadpages is simpler; GoHighLevel is more flexible.

• CRM: Only GoHighLevel has a built-in CRM.

• Email/SMS Automation: GoHighLevel wins here.

• Analytics: Both offer performance tracking, but GoHighLevel has deeper reporting.

• Templates: Leadpages offers more beginner-friendly, niche-specific templates.

Leadpages vs GoHighLevel Pricing: Which Is Cheaper?

Leadpages Pricing:

• Standard: $49/month

• Pro: $99/month

• Advanced: $399/month

GoHighLevel Pricing:

• Starter: $97/month

• Unlimited: $297/month

• White Label Agency: $497/month

If you only need landing pages and forms, Leadpages is cheaper. But if you need CRM, automation, and multi-client tools, GoHighLevel is better value.

Who is Leadpages ideal for?

• Small business owners

• Solopreneurs

• Marketers running ads

• Course creators and coaches

• People who only need lead capture pages

Who is GoHighLevel ideal for?

• Marketing agencies

• Freelancers managing multiple clients

• Sales teams

• Coaches with memberships or appointments

• Anyone needing a full sales+marketing platform

Online Reviews: Leadpages vs GoHighLevel

Leadpages Reviews:

• G2: 4.3/5 stars

• Capterra: 4.6/5 stars Users love the ease of use and speed.

GoHighLevel Reviews:

• G2: 4.7/5 stars

• Trustpilot: 4.4/5 stars Praised for automation, but criticized for learning curve.

Frequently Asked Questions (FAQ)

Can I build full websites on Leadpages?No, Leadpages is designed for standalone landing pages.

Does GoHighLevel support eCommerce?Only in basic form. It’s not built for full eCommerce stores.

Which is easier to learn?Leadpages is easier for beginners.

Can I run memberships on Leadpages?No. GoHighLevel has this feature built-in.

Which is better for agencies?GoHighLevel wins for agency tools, white-labeling, and automation.

Final Verdict: Leadpages or GoHighLevel?

Go with Leadpages if you want something simple, fast, and focused on lead generation without the bells and whistles.

Go with GoHighLevel if you manage client funnels, want automation, need CRM and bookings, or plan to scale marketing operations.

Both are powerful. It comes down to what your business really needs.

Simon Taki Zaku

Founder, CEO IbiFoundry Limited

Written for the IbiFoundry LTD E-Magazine

ibifoundry@gmail.com, simonzakucom@gmail.com

Need help with digital marketing or Search Engine Marketing and Social Media Ads? Send us a message on WhatsApp or via email. I respond as soon as possible (usually within 24 hours).

Written by Simon Taki Zaku

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