ClickFunnels vs. Kajabi: Which Platform is Best for Your Online Business?

Choosing the right online business platform can be a game-changer.

If you're trying to decide between ClickFunnels and Kajabi, you’re not alone. Both are powerful tools, but they serve different purposes.

So, which one should you go with? That’s exactly what we’ll break down in this ultimate comparison.

Overview of ClickFunnels and Kajabi

What is ClickFunnels?

What is ClickFunnels?

ClickFunnels is a sales funnel builder designed to help businesses convert visitors into leads and customers.

It specializes in creating high-converting sales pages, checkout flows, and automated follow-ups.

Some of its key features include:

• Drag-and-drop funnel builder for easy customization

• Pre-designed templates to create landing pages, opt-in pages, and checkout pages

• A/B testing for optimizing conversions

• Built-in email automation with follow-up sequences

• Integration with third-party tools like Stripe, PayPal, and autoresponders

• Affiliate management system for launching referral programs

What is Kajabi?

Kajabi Platform

Kajabi is an all-in-one platform built for course creators, coaches, and membership site owners.

Instead of just building funnels, it allows you to create, market, and sell digital products like online courses and coaching programs.

Its key features include:

• Website and landing page builder

• Course creation tools to host videos, quizzes, and community discussions

• Automated email marketing to nurture leads

• Membership sites with controlled access to premium content

• Built-in checkout and payment processing

• Podcast hosting for those who want to grow an audio-based audience

Key Differences Between ClickFunnels and Kajabi

Core Purpose

The biggest difference?

ClickFunnels is built for marketing and sales funnels, while Kajabi is built for content delivery and memberships.

If your goal is to sell a product through a streamlined sales funnel, ClickFunnels is the best option.

If you’re looking to build an online education business, Kajabi is your go-to.

Ease of Use

Both platforms offer drag-and-drop editors, but Kajabi has a smoother and more intuitive user interface for course creators.

However, ClickFunnels is easier for beginners who just want to launch a simple landing page or funnel without worrying about design.

Website and Landing Pages

Both ClickFunnels and Kajabi offer page-building tools, but with different purposes:

• ClickFunnels specializes in high-converting landing pages for sales and lead generation.

• Kajabi offers a more complete website builder with blogging functionality, which ClickFunnels lacks.

If you need an actual website with SEO-friendly pages, Kajabi wins. If you just need landing pages and funnels, ClickFunnels is the better choice.

Course and Membership Site Features

ClickFunnels is not built for hosting online courses.

While you can technically sell courses through a ClickFunnels membership site, it lacks the structured course features of Kajabi.

Kajabi, on the other hand, is specifically designed for online education.

You get:

• Lesson modules and quizzes

• Drip content features to release lessons over time

• Community discussions

• Progress tracking for students

For course creators, Kajabi is the clear winner.

Email Marketing and Automation

Both tools offer email automation, but Kajabi’s is more advanced:

• ClickFunnels’ Follow-Up Funnels: Basic email marketing for nurturing leads after they sign up.

• Kajabi’s Email Campaigns: Advanced segmentation, behavior-based automation, and built-in templates.

If you want a full CRM-like experience, Kajabi is better. If you just need basic follow-ups and automation, ClickFunnels works fine.

Affiliate Marketing

Both platforms let you create an affiliate program where others can promote your products.

• ClickFunnels has Backpack, an integrated affiliate management system with commission tracking.

• Kajabi has an affiliate program tool, but it’s simpler than ClickFunnels’ Backpack.

If you plan to scale with affiliates, ClickFunnels’ affiliate system is stronger.

Pricing Comparison

Pricing is an important factor, so here’s how they compare:

ClickFunnels Pricing

• Basic Plan – $127/month (limited funnels, no Follow-Up Funnels)

• Pro Plan – $157/month (advanced features, Follow-Up Funnels, Backpack)

• Funnel Hacker Plan – $208/month (unlimited funnels, priority support, full affiliate management)

Kajabi Pricing

• Basic Plan – $149/month (1 website, 3 products, 3 funnels)

• Growth Plan – $199/month (advanced automation, 15 products, 15 funnels)

• Pro Plan – $399/month (100 products, 100 funnels, code editor)

Kajabi is more expensive, but it replaces multiple tools like Teachable, WordPress, and email marketing software.

ClickFunnels is cheaper if you only need funnels.

Pros and Cons of ClickFunnels vs. Kajabi

ClickFunnels Pros

1. Best for high-converting sales funnels

2. Easy-to-use drag-and-drop builder

3. Built-in affiliate program (Backpack)

4. Pre-built templates to get started quickly

5. Strong A/B testing and analytics tools

   
   

ClickFunnels Cons

1. Not ideal for course creators or memberships

2. Lacks blogging and website-building features

3. Email automation is basic compared to Kajabi

   
   

Kajabi Pros

1. Best for course creators and memberships

2. Full website and blog builder included

3. Advanced email marketing and automation

4. Podcast hosting and community features

5. Seamless checkout and product delivery

   
   

Kajabi Cons

1. More expensive than ClickFunnels

2. Not built for advanced sales funnels

3. Affiliate marketing tools are basic

   
   

Which One Should You Choose?

• If you’re a coach, course creator, or membership site owner, go with Kajabi.

• If you’re focused on high-converting sales funnels and lead generation, choose ClickFunnels.

• If you need both, you might use ClickFunnels for marketing and Kajabi for content delivery.

Final Verdict: ClickFunnels or Kajabi?

Both are powerful platforms, but they serve different purposes.

• ClickFunnels is best for selling and converting leads into customers.

• Kajabi is best for creating and managing digital products and memberships.

At the end of the day, it depends on your business model. Choose the one that aligns with your goals!

Simon Taki Zaku,

Founder, CEO, IbiFoundry.com.ng

For Ibifoundry.com.ng/blog