ConvertKit vs. Mailchimp: Which Email Marketing Tool is Best for Nigerians?

Email marketing is a crucial tool for businesses, creators, and entrepreneurs in Nigeria. Among the most popular email marketing platforms, ConvertKit and Mailchimp stand out.

But which one is better suited for Nigerians looking to grow their audience, automate campaigns, and monetize their emails?

Let's dive into a detailed comparison.

Overview of Kit (FKA ConvertKit) and Mailchimp

What is ConvertKit?

Kit (FKA Convertkit)

Kit (FKA ConvertKit) is an email marketing tool designed for creators, bloggers, and online entrepreneurs. It prioritizes simplicity, automation, and monetization.

Key features include:

• Advanced email automation workflows

• Tag-based subscriber management

• Landing pages and forms

• Paid newsletter monetization

• Seamless integrations with creator platforms

What is Mailchimp?

MailChimp

Mailchimp is a more traditional email marketing platform catering to businesses of all sizes. It offers email marketing, CRM, and automation tools.

Key features include:

• Pre-designed email templates

• Drag-and-drop email builder

• AI-powered recommendations

• Basic marketing automation

• Social media and ad integrations

Key Differences Between ConvertKit and Mailchimp

1. Ease of Use

• ConvertKit has a simple, clean interface focused on ease of use, particularly for content creators and bloggers.

• Mailchimp provides a drag-and-drop builder, making it beginner-friendly, but its advanced features can feel overwhelming.

2. Automation and Segmentation

• ConvertKit: Advanced automation with visual workflows and powerful tagging for personalized email sequences.

• Mailchimp: Basic automation with lists instead of tags, making advanced segmentation harder to manage.

3. Email Deliverability

• ConvertKit: Higher deliverability rates due to cleaner subscriber management.

• Mailchimp: Good deliverability, but list-based system may lead to duplicate contacts and higher costs.

4. Pricing and Affordability for Nigerians

• ConvertKit: Free for up to 1,000 subscribers, paid plans start at $15/month.

• Mailchimp: Free for up to 500 subscribers, paid plans start at $13/month, but pricing increases significantly as you grow.

5. Monetization and Creator Features

• ConvertKit: Allows users to sell digital products and paid newsletters directly.

• Mailchimp: Focuses more on business marketing but lacks built-in monetization for creators.

6. Payment and Billing Options for Nigerians

• ConvertKit: Supports international payment gateways, but Nigerian payment options like Paystack and Flutterwave are not natively integrated.

• Mailchimp: Accepts international payments but does not support Naira-based transactions directly.

7. Customer Support

• ConvertKit: Offers priority support on paid plans and a strong creator community.

• Mailchimp: Provides email support but live chat is only for higher-tier plans.

Pros and Cons of ConvertKit vs. Mailchimp

ConvertKit Pros

1. Best for bloggers, creators, and online entrepreneurs

2. Advanced automation and segmentation features

3. Higher email deliverability rates

4. Free plan for up to 1,000 subscribers

5. Allows direct monetization through digital product sales

   
   

ConvertKit Cons

1. Lacks an extensive template library

2. No built-in integration with Nigerian payment processors

   
   

Mailchimp Pros

1. User-friendly drag-and-drop email builder

2. Offers a free plan with CRM tools

3. More integrations with business tools

4. Social media and ad management features

   
   

Mailchimp Cons

1. List-based system can lead to duplicate contacts and higher costs

2. Automation is not as advanced as ConvertKit

3. Pricing increases quickly as subscribers grow

   
   

Who Should Use ConvertKit?

ConvertKit is best for Nigerians who:

• Are content creators, bloggers, or digital entrepreneurs.

• Want advanced automation and email segmentation.

• Are looking to monetize their email list with digital products.

• Prefer higher email deliverability rates.

Who Should Use Mailchimp?

Mailchimp is ideal for Nigerians who:

• Run a small business or eCommerce store.

• Need pre-designed email templates and CRM tools.

• Want social media and ad integrations.

• Prefer a drag-and-drop email builder.

Final Verdict: Which is Better?

If you are a Nigerian creator or blogger, ConvertKit is the better choice for its automation, email deliverability, and monetization features.

If you run a business or eCommerce store, Mailchimp might be more suitable due to its CRM tools and business integrations.

For best results, test both platforms based on your specific needs before committing to a paid plan.

Which Platform Do You Prefer?

Have you used ConvertKit or Mailchimp? Share your experience in the comments!

Simon Taki Zaku,

Founder, CEO, IbiFoundry.com.ng

For Ibifoundry.com.ng/blog