Explainer Videos: How to Use Explainer Videos to Attract Customers Online (+ a $21k Example)

Did you know? Explainer videos can boost potential customers' confidence in your product by 52%, increasing the likelihood of a purchase.

They’re not just fancy visuals - they’re powerful sales tools!

Here’s proof:

CrazyEgg, a software startup, saw an additional $21,000 monthly revenue from a single explainer video.

JellyFish closed an $800,000 deal within seven days of adding one to their sales arsenal.

Still on the fence?

Maybe you’re trying to convince your team or just looking for proof that these videos deliver measurable results.

Explainer Videos: How to Use Explainer Videos to Attract Customers Online (+ a $21k Example)

Either way, this list of 12 reasons will leave no doubt about their value to your business.

1. They Generate More Qualified Leads

Explainer videos don’t just attract traffic; they attract the right traffic.

When visitors land on your site, an engaging video can explain your service in seconds, weeding out uninterested users while converting the rest into serious leads.

According to studies, including a video on your homepage can increase conversions by over 80%.

2. They Offer the Best Click-Through Rates

Content like blogs and webinars requires time and effort to consume.

Explainer videos grab attention instantly, delivering quick value.

Take CrazyEgg’s success as an example again - one well-crafted video brought them $20,000 more monthly revenue consistently.

3. They Tell Your Brand’s Story in 60 Seconds

As Nigerians, storytelling is part of our heritage.

Explainer videos let you communicate your mission, values, and solutions concisely.

Think about DollarShaveClub’s iconic explainer video - it wasn’t just about razors; it was about their unique identity. Now imagine the impact of sharing your SaaS story this way.

4. They’re Perfect for a Distracted Audience

Let’s face it: most people won’t read a 1,000-word blog post explaining your software.

But a quick, snappy video? That’s hard to ignore.

Videos cater to short attention spans, making them the perfect tool in today’s fast-paced digital world.

5. They Help Customers Understand Complex Concepts

SaaS products can be complicated, and nobody wants to spend hours figuring out how they work.

Explainer videos simplify this process, turning technical jargon into easily digestible visuals and narratives.

6. They Enhance Your Brand’s Credibility

Professional, high-quality videos show customers you’re serious about your business.

They demonstrate effort and polish, making your brand appear trustworthy and reliable.

7. They Build Trust Quickly

Videos with real people, authentic stories, or relatable animation help humanize your brand, fostering trust.

And trust? It’s the backbone of every business transaction.

8. They’re Shareable

Explainer videos are highly shareable across social media platforms, email campaigns, and even WhatsApp.

For instance, a satisfied customer might forward your explainer video to a colleague or friend, turning them into a brand ambassador.

9. They Boost SEO Rankings

Google loves video content.

Pages with videos are 53 times more likely to rank on the first page of search results.

Adding an explainer video doesn’t just attract people; it attracts search engines too.

10. They Appeal to Mobile Users

More than 90% of internet users in Nigeria access the web through their smartphones. Explainer videos are mobile-friendly, making them ideal for this audience.

11. They Work 24/7 for You

Think of your explainer video as an all-star employee who works around the clock without taking breaks.

It educates and converts prospects even while you sleep.

12. They Close Deals Faster

A well-crafted video can push prospects down the sales funnel, addressing objections and clarifying your value proposition - sometimes better than a live sales pitch.

Why Choose IBI Foundry?

At IBI Foundry, we specialize in creating compelling, tailored explainer videos for Nigerian SaaS businesses.

Our services include:

• Engaging scripts designed to convert.

• Stunning animations tailored to your brand.

• High-quality voiceovers with options for Nigerian and international accents.

We understand the unique challenges Nigerian businesses face and craft solutions that resonate with your audience.

Ready to Transform Your Business Online?

Let’s create a video that puts your business on the map. Contact IBIFoundry today - because your story deserves to be told the right way.

Have a lovely day,

Simon Taki Zaku,

Founder, CEO, IbiFoundry.com.ng