GoHighLevel vs HubSpot: Head-to-Head Comparison/Review (2025)

Hello, IbiFounder! Simon Zaku here.

GoHighLevel vs HubSpot: Head-to-Head Review (2025): Looking to choose between GoHighLevel and HubSpot? Our comparison reviews both platforms’ features, pricing, pros and cons, and ideal users to help you decide which tool is better for your business

Choosing between GoHighLevel and HubSpot can be a challenge for marketers, business owners, and agencies. Both platforms offer extensive features for marketing automation, CRM, and customer relationship management, but they serve slightly different needs and user bases.

In this review, we’ll compare these two powerhouses head-to-head, breaking down their features, pricing, ideal users, and what makes each platform unique.

By the end of this guide, you'll be able to decide which platform is better for your business, based on your needs and budget.

Table of Contents (What You’ll Learn)

• Introduction (Overview of GoHighLevel vs HubSpot)

• What is GoHighLevel? (Key features and offerings)

• What is HubSpot? (Overview of HubSpot's CRM and tools)

• GoHighLevel vs HubSpot: Features Breakdown (Comparing key features)

  • Funnel Builder vs CRM

  • Marketing Automation

  • Email & SMS Tools

  • Integrations & Customization

  • Customer Support

• GoHighLevel Pricing vs HubSpot Pricing (Comparing pricing plans)

• Who is GoHighLevel Ideal For? (Ideal users of GoHighLevel)

• Who is HubSpot Ideal For? (Ideal users of HubSpot)

• GoHighLevel vs HubSpot: Pros & Cons (Pros and cons of each platform)

• GoHighLevel vs HubSpot: User Reviews (What users are saying)

• Final Verdict: Which is Better for You? (Summary of comparison)

• FAQ (Frequently asked questions)

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform designed to help agencies, freelancers, and small businesses streamline their marketing and CRM efforts.

It combines funnels, landing pages, email/SMS marketing, and CRM into one platform, making it an excellent tool for managing clients and generating leads.

Some key features of GoHighLevel include:

• Funnel Builder

• CRM Management

• Email & SMS Automation

• Booking and Appointment Scheduling

• Membership Sites

• White-Labeling for Agencies

It’s particularly popular for its deep automation capabilities and integrations with various marketing tools, making it a go-to solution for marketers and agencies.

What is HubSpot?

HubSpot is one of the leading CRM and marketing automation platforms used globally by businesses of all sizes. Known for its robust tools and user-friendly interface, HubSpot helps businesses with everything from inbound marketing to sales automation and customer service.

Key features of HubSpot include:

• CRM and Sales Pipeline Management

• Marketing Automation

• Email Marketing & Social Media Tools

• Analytics and Reporting

• Content Management System (CMS)

• Customer Support and Helpdesk

HubSpot is widely used by businesses in various industries due to its comprehensive toolset, ease of use, and ability to scale with your business.

GoHighLevel vs HubSpot: Features Breakdown

Here’s a side-by-side comparison of the most important features in GoHighLevel and HubSpot:

Funnel Builder vs CRM

• GoHighLevel: GoHighLevel is known for its robust funnel builder, which helps users create multi-step sales funnels easily. The funnel builder comes with a drag-and-drop editor and integrates with email/SMS follow-up sequences, making it perfect for marketers who rely heavily on funnels.

• HubSpot: HubSpot’s CRM system is its core feature. It allows businesses to track leads, manage sales pipelines, and engage with customers across multiple touchpoints. While it doesn't have a specialized funnel builder, HubSpot’s CRM integrates well with landing page creators and other marketing tools.

Marketing Automation

• GoHighLevel: GoHighLevel shines in marketing automation, offering automated workflows, triggers, and campaigns. This includes sending emails, SMS messages, and reminders based on user behavior. The platform also supports custom automation with advanced features like call tracking.

• HubSpot: HubSpot’s marketing automation is user-friendly and highly powerful. It supports workflows, lead nurturing, email campaigns, and lead scoring. HubSpot also includes automation features for social media, but GoHighLevel has more extensive SMS and call automation.

Email & SMS Tools

• GoHighLevel: GoHighLevel has built-in email and SMS tools, making it easy to send follow-up emails, nurture leads, and engage customers through automated text messaging.

• HubSpot: HubSpot also offers email marketing tools with advanced segmentation, A/B testing, and performance analytics. However, it doesn’t have native SMS capabilities like GoHighLevel.

Integrations & Customization

• GoHighLevel: GoHighLevel offers a wide range of integrations with popular apps and tools, including CRMs, email marketing platforms, payment processors, and more. It also supports white-labeling, making it a great option for agencies looking to rebrand the platform.

• HubSpot: HubSpot integrates with hundreds of third-party tools, including CRMs, social media, email services, and payment processors. The platform offers a more extensive marketplace for integrations, but some features are only available on higher-tier plans.

Customer Support

• GoHighLevel: GoHighLevel provides live chat, email support, and an active community of users. The support is generally good, but some users report longer response times.

• HubSpot: HubSpot offers top-tier support, including phone support for premium plans. The platform also has an extensive knowledge base, live chat, and forums where users can find solutions to common problems.

GoHighLevel Pricing vs HubSpot Pricing

GoHighLevel Pricing:

• Starter: $97/month

• Unlimited: $297/month

• White Label Agency: $497/month

HubSpot Pricing:

• CRM Free Plan: $0 (basic CRM)

• Marketing Hub Starter: $45/month

• Professional Plan: $800+/month

• Enterprise Plan: $3,200+/month

Pricing Verdict: GoHighLevel is significantly more affordable, particularly for small businesses and agencies needing a full-featured marketing automation tool.

HubSpot’s pricing is more expensive, especially for access to advanced features like automation, reporting, and custom CRM.

Who is GoHighLevel Ideal For?

GoHighLevel is perfect for:

• Marketing agencies that need to manage multiple client accounts.

• Freelancers who want an all-in-one marketing platform.

• Coaches and consultants who offer lead generation services.

• Small businesses looking for an affordable tool with CRM and funnel-building capabilities.

Who is HubSpot Ideal For?

HubSpot is ideal for:

• Large enterprises needing advanced CRM features.

• Sales teams requiring deep sales funnel management and reporting.

• Marketers who want an all-in-one inbound marketing tool with SEO, social media, and blogging features.

• Customer service teams who need integrated help desk and ticketing systems.

GoHighLevel vs HubSpot: Pros & Cons

GoHighLevel Pros:

• Affordable pricing.

• Full marketing automation suite (funnels, emails, SMS).

• White-labeling for agencies.

• Multi-channel communication (email, SMS, calls).

GoHighLevel Cons:

• Steeper learning curve.

• User interface can be overwhelming.

• Limited integrations compared to HubSpot.

HubSpot Pros:

• User-friendly interface.

• Powerful CRM and reporting features.

• Great for inbound marketing and lead nurturing.

• Extensive integrations with third-party apps.

HubSpot Cons:

• Expensive for small businesses.

• Some features locked behind higher-tier plans.

• Not as focused on funnel building and automation as GoHighLevel.

GoHighLevel vs HubSpot: User Reviews

GoHighLevel: Users love GoHighLevel for its affordability, automation features, and all-in-one nature. However, some users find the learning curve challenging, and the interface could use improvements.

HubSpot: HubSpot is praised for its ease of use, robust CRM, and customer support. On the downside, users report the platform being expensive, especially for smaller businesses.

Final Verdict: Which is Better for You?

• GoHighLevel: If you are an agency, freelancer, or small business looking for an all-in-one funnel builder and marketing automation platform, GoHighLevel is the more affordable and feature-packed option.

• HubSpot: If you need a more traditional CRM and inbound marketing platform that excels in customer relationship management and reporting, HubSpot is ideal, but be prepared for a higher cost.

FAQ

1. Can GoHighLevel be used by solopreneurs?

Yes, GoHighLevel is ideal for solopreneurs looking for a comprehensive tool to manage marketing and CRM without breaking the bank.

2. Does HubSpot support SMS marketing?

No, HubSpot does not have native SMS marketing capabilities like GoHighLevel. You’d need third-party integrations for SMS.

3. Which platform is better for lead generation?

GoHighLevel has a more robust funnel-building feature set, making it better for lead generation through sales funnels and multi-step workflows.

4. Does HubSpot offer white-labeling for agencies?

HubSpot doesn’t offer white-labeling in the same way GoHighLevel does. This feature is crucial for agencies looking to rebrand the platform.

5. Which is more expensive: GoHighLevel or HubSpot?

HubSpot is significantly more expensive, especially when you need access to its advanced features and reporting tools.