How I Outrank G2, Capterra, Bloggingio for Google's #1 SPOT (SEO Case study)
Google search result page for "Cartflows alternative" from my location.
Simonzaku.com outranks G2.com.
More websites on the first page competiting.
Simonzaku.com outranks Capterra and G2.com for "Cartflows Alternative"
Traditionally, I should have no chance of competing with these guys, right?
Ahrefs rating for Capterra.com with 15m backlinks (68% of which are dofollow), 35k Linking websites (83% of which are dofollow), and a 90 Domain Rating (DR).
Ahrefs rating for Bloggingio.com with 740 backlinks (49% of which are dofollow), 214 Linking websites (54% of which are dofollow), and a 39 Domain Rating (DR).
Ahrefs rating for Simonzaku.com with 529 backlinks (36% of which are dofollow), 180 Linking websites (42% of which are dofollow), and a 8 Domain Rating (DR).
Ahrefs rating for G2.com with 32m backlinks (62% of which are dofollow), 52k Linking websites (84% of which are dofollow), and a 90 Domain Rating (DR).
Hi everybody, this is Simon Zaku and this is how I was able to outrank (and compete) with bloggingio, Captera.com, G2.com, and wpcrafter.com for Google's page 1.
Now note that this result may vary depending on your search location, and some other SERP factors.
Let me break down the process I use to create this blog content and outrank huge authority sites (with my Low-Authority website, simonzaku.com).
SEOs and website owners wonder if a small website can outrank more authoritative websites with High DA.
The short answer? Yes, it is possible with the right strategy, keyword, and timing (updates).
This website has a low domain authority (implementing core white-hat organic strategies to grow my website's DA. (With a pretty high spam score).
I made a mistake in 2020 when I paid for backlinks from a service (App) but got SPAMMY backlinks.
And when a Google update came, my site was punished.
As you can see, traditionally, my site should not be able to outrank a site like Capterra.com or G2.com as these are huge websites with high domain authority. Also investing $1000s (or more) in SEO, backlinks, and content.
Capterra.com has a Domain Authority (DA) of 78, 62.1k Linking Root Domains, 349.9k Ranking Keywords, with a 1% Spam Score according to Moz.com at the time of writing.
Simonzaku.com (my website) has a Domain Authority (DA) of 17, 190 Linking Root Domains, 84 Ranking Keywords, with a 47% Spam Score according to Moz.com at the time of writing.
G2.com (my website) has a Domain Authority (DA) of 80, 73k Linking Root Domains, 414.2k Ranking Keywords, with a 3% Spam Score according to Moz.com at the time of writing.
Read this article carefully to see how:
How I Outrank G2, Capterra, for this SEO Keyword w/ a 17 DA Website
The first thing I did was to design a plan. What was my plan?
I planned to write a review article that is simple to read through.
Create a simple-to-read review on Cartflows and aim for the top spot.
I got my keywords from Google Keyword Planner. I don't use too many tools for my keyword research. I targeted “Cartflows and Cartflows Alternatives”.
The post is currently ranking on page 1 for both keywords,
"Cartflows alternatives" Google search
Please note that you might get a different result depending on a few things like your location you've frequently visited in the past
How did I try to make my content better?
Analyzing the Capterra Page
So looking at the Capterra Cartflows content, we can see that they didn't include enough text. Most of the texts on that page are short bios about the alternatives.
So I did something different. I went a little bit more detailed on each Cartflow alternative.
A detailed and easy guide on Cartflows alternatives to try.
My next approach?
Capterra page on Cartflows alternatives
G2 page on Cartflows alternatives
I did my research to mention catflows alternatives that offer similar Cartflows features. So I did that and I think it is a great thing.
Analyzing the G2 Cartflows Page
Looking at the G2 page on Cartflows alternatives, we can see that they started by introducing Cartflows in a short text. The page then listed 10 alternatives to Cartflows.
Both sites gave generic alternatives to Cartflows. So I wrote something different and simple-to-read for search engine users.
Rather than create generic lists that aren't Cartflow alternatives, I listed tools that share major features with Cartflows.
Analyzing the Bloggingio Cartflows Page - the Best I Saw
Looking at the Bloggingio content, they listed the six best Cartflow alternatives in 2024. And they did an excellent job on the post.
They have a detailed article, which is key, includes closely related tools, and explains each with screenshots.
Even though the screenshots look blurry.
Another thing is the article pays attention to price, pricing, and just making the sale.
Even though it's good for marketing and generating sales, I believe every article should focus on showing the ins and outs of the tools rather than "How Much". So that was one thing I put down.
Now, Bloggingio listed 6 Cartflows alternatives, why not 7?
So I created a simple, easy-to-read guide on 7 Cartflows alternatives.
Tip #1 - Video Content
I included a YouTube video within the blog post.
I noticed most ranking pieces did not have any video content. There was no video embedded within their pages.
So I recorded and embedded a video in the blog post.
Tip #2 - Easy-to-Read
The blog content wasn't simplified. I wrote the article in (my) simple Nigerian English, and conversational tone for most to understand.
(I always have a translator for my site so that visitors from anywhere can access and read my blogs in their native languages),
Tip #3 - Included Lots of Screenshots
I included screenshots for each of these alternatives.
I'll regularly update this post with more screenshots and videos.
I plan to create individual videos for each Cartflow alternative to make this more competitive and rank better on Google. And rank for featured snippets too.
These tips helped me to create blog content that outranks huge, authority brand websites like G2.com, Capterra.com, and even Bloggingio.com.
Do you want to learn my specific blog writing strategy that has allowed me to rank dozens of blog pages for competitive SEO keywords?
I hope to see you inside.
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