SMMA Business: A Simple Social Media Marketing Agency Guide for Nigerians
- Simon Zaku
- Mar 3
- 9 min read
Hello, this is Simon Zaku, and today we will talk about a very popular topic: social media marketing agencies, also known as SMMA or SMMA Business.
If you are considering hiring a Social Media Marketing Agency (SMMA) to grow and market your business on social media, this guide is for you.
On the other hand, if you are considering starting a social media marketing agency, or what is called a social media marketing business, and growing it, I will also shed deep light on that.
What is a Social Media Marketing Agency?
To begin with, what is a social media marketing agency?
A social media marketing agency or social media marketing company (also known as SMMA) is an agency-model business that helps brands, entrepreneurs, and other businesses generate results on different social media platforms like Facebook, TikTok, Instagram, YouTube, SlideShare, Quora, and many more.
Working with this type of agency allows you more time to focus on other aspects of your business. Social media agencies create social media posts and manage most of the social media management and social media marketing tasks for your brand or business.
Social media marketing agencies (or SMMAs) are responsible for creating and managing your Instagram account, and Threads account, or publishing videos on your YouTube channel.
SMMAs can also design your social media calendar, create accounts for your business, and handle the accounts on your behalf on a month-to-month or week-to-week basis.
If you need support on your social media, a social media marketing agency can also take up this task.
This is a powerful way to outsource your business tasks, such as social media marketing.
Why do you need to hire a social media agency?
Why Do I Need to Hire a Social Media Marketing Agency?
Hiring a social media marketing agency comes with a lot of benefits. Over the years, I've worked with several social media marketing agencies and companies and have managed clients' accounts directly.
1) Your Business Can Access Expert-Level Social Media Experts and Professionals
The first advantage of hiring a social media agency is gaining access to a team of professionals. Rather than handling your daily social media tasks like commenting, social media content creation, content publishing, and many more, you can hire and work directly with a social media marketing or management agency to handle these tasks professionally for you.
A social media marketing agency is usually equipped with a team of professionals and resources that will help you effectively manage your social media accounts.
2) Businesses Spend More than 10 Hours Daily on Social Media Platforms, a Social Media Marketing Agency will Cut This!
Another advantage of hiring or outsourcing your social media tasks is time.
According to this research, businesses spend an average of 10 hours every week to manage their social media accounts.
If you want to save time on social media and focus on other parts of your business, you should consider outsourcing your social media tasks to a social media agency.
3) Great ROI Against Monthly (or Value-Based Subscriptions) (or Value Packages)
Cost efficiency is another factor to consider when working with a social media marketing agency. In the long term, hiring a social media marketing agency can be a great and lucrative investment, especially for lead generation and customer attraction. These agencies can effectively grow your business's social media accounts.
4) Building a Solid Social Media Strategy or Plan Requires Some Experience
Strategic planning is also a benefit for your business.
A social media agency consists of professionals for different social media networks. Rather than having just one person, you have a team that strategically plans your social media content.
Content diversification (or content repurposing) on social media is now essential, especially for businesses.
If you are thinking of creating content on multiple social media platforms like Snapchat, YouTube, Instagram, Threads, and more, a social media marketing agency will help you plan effectively.
Who is a Dedicated Social Media Account Manager in Social Media Marketing Agencies?
Some social media agencies have dedicated team members for your business accounts. This is someone you can reach out and communicate with at any time. You might have one-on-one calls with this person (the account manager) to communicate your social media needs better.
How Do You Hire an Effective Social Media Marketing Agency for Your Business?
There is a lot of misinformation on the Internet about hiring a social media agency for your business. I created this simple guide for anyone who runs a business online and wants to outsource their social media marketing needs to an agency.
NOTE: Need a freelancer to manage your social media accounts rather than an agency? You can contact me using the Contact Me page to discuss your social media needs.
Step 1: Do Your Research.
List three to five social media platforms that your target audience lives on.
I have a detailed guide on how to select the best social media platforms for your business. This allows you to better select the perfect social media marketing agency for your type of business.
For example, if your platforms are Facebook, Instagram, and LinkedIn, look for an agency that specializes in those platforms.
Need more reels and YouTube shorts? Work with a social media agency that has these specific experiences in reels and YouTube shorts marketing/management.
Step 2: List Your Social Media Marketing Goals.
What are your business objectives?
Your social media marketing goals should align with your overall business goals.
What are you targeting as a personal or business brand?
Your social media goals should align with your business goals to create social media campaigns that support them.
Step 3: Use Google to Search "Social Media Marketing Agencies Near Me"
Search for the best social media agencies around you on Google and different social media platforms.
This helps you find a list of the top social media agencies in your area. Follow them, learn about them, and build a connection.
Check their testimonials, references, and reviews online.
Do not rush to hire any social media agency.
Schedule a consultation, ask the right questions, and inquire about pricing. This should help you find the perfect social media marketing agency for your type of business.
Starting a Social Media Marketing Agency for Business
What is an SMMA business?
An "SMMA business" simply represents a Social Media Marketing Agency (SMMA) business. This is a type of business that offers social media marketing services to help businesses and online brands grow and succeed on different social media networks. So a social media marketing agency simply offers social media services, which includes followers growth, views, getting likes, and other social media tasks.
What are some social media marketing services that social media marketing agencies (SMMA) offer?
A social media marketing agency can offer Facebook ad services, account management services, followers growth, x management, LinkedIn management, or YouTube content creation services. Also, a social media agency could offer 2 or more of these social media marketing services on different social media networks.
What is a Social Media Marketing Niche?
Which niche is the best for SMMA?
What is an SMMA niche?
As an SMMA business, your niche is that specific part of social media you are knowledgeable in. Most times, social media marketing teams, and agency teams are usually focused on just 1 or 2 social media networks.
So you should be able to find your niche.
What social media platforms are your strengths?
What social media networks do you have more experience in? Or as a social media marketing agency team, what does your team know more about?
If you define your specific social media marketing agency niche, you can plan out your social media marketing services. This will also help you better package and sell your social media services to your social media marketing clients easier.
The next thing is that I advise as a social media marketing agency is to learn about your industry. Learn about your competition.
What other social media marketing agencies are near you?
What other social media marketing agencies are providing the niche services you're providing?
Who are the top dogs in that niche?
You should be able to find and list 3 to 5 social media marketing agencies just like yours.
How do you check your SMMA competitors?
You can use free tools like Ubersuggest or Ahrefs to check important data about your competitor websites (other related social media marketing businesses around).
You can also see their pricing, services offered, plans, and packaging.
This way, you can use this to move to the next step, which is having a business plan.
I'm not much of a business planner, so I decided to search the net and find you the best guides on how to create business plans. Here are 2 guides I recommend:
The next step is to build your brand and build long-lasting relationships.
Build Relationships that Build Your SMMA Brand.
Once you set up your SMMA brand, create social media accounts. After creating accounts, you want to build your brand - this is why I advise blogging.
Blogging is the easiest and fastest way to build authority and influence as a brand in any niche. So you can create blog content consistently as an SMMA business. Not sure how to begin?
Here are social media marketing agency blog post ideas to brainstorm:
SMMA Blog Content Ideas:
What are some blog post ideas to publish as a Social Media Marketing Agency to attract social media clients?
How to Manage Multiple Social Media Accounts Efficiently
Case Study: How [Your Brand] Achieved [Result] with Social Media Marketing
Creating High-Quality Content for Social Media: A Step-by-Step Guide
How to Create a Winning Social Media Strategy from Scratch
How to Measure the ROI of Your Social Media Campaigns
Top Social Media Trends to Watch in [Current Year]
How Non-Profits Can Leverage Social Media to Drive Donations and Engagement
The Future of Social Media Marketing: Predictions for the Next 5 Years
How to Get a Client for Social Media Marketing?
How do social media marketing agencies get clients?
Run the following Google search and see what you get:
"Should you hire a social media marketing agency?" OR
"How much does it cost to hire a social media agency"
Notice the websites that are on the top page of Google.
These are mostly social media marketing agencies that are looking to build relationships with businesses looking to hire social media marketing agencies.
They educate their readers and give them reasons why they should hire a social media agency. In the end, they offer a chance to connect, follow, or work with them.
Get the logic?
There are hundreds of thousands searching those 2 terms on Google each month.
So as an SMMA business, you should be able to create useful blog content for your target clients consistently. This way, you'll be able to build brand authority as a social media marketing agency.
This will then send social media marketing leads your way without having to send cold outreach emails.
One advice I got from a social media expert who runs a seven-figure social media marketing agency business is this;
"Focus on building relationships that will later build your business long-term rather than get that quick money".
Once you focus on building social media relationships that help your business, you will be able to score leads and clients in the long run.
FAQs Around Social Media Marketing Agency (SMMA) Business
Can you make money with a social media marketing agency business?
Yes, SMMA business is profitable, especially in this particular (post-COVID) time where people, businesses, brands, and entrepreneurs are leaning toward social media networks and online spaces for marketing.
Social media networks are booming with a lot of users today. So digital marketing agencies and social media marketing agencies typically charge anywhere around $1,500 to $25,000 per client. So social media marketing agency business is profitable and also scalable as you grow.
Can you start a social media marketing agency with no money?
Yes, you can start a social media marketing agency with no money, but I do not advise that route. Instead, you can start a social media marketing agency with little money.
You would want to build a website for your SMMA business. Or purchase a cheap domain or pay for a social media management and scheduling app like Buffer.
You may also get a few hires to kickstart your SMMA brand.
You may also want branded images designed. You can use premium or free AI tools as well.
Finally, starting a social media marketing agency with no money is not easy but is possible. You can build your brand of social media networks, nurture leads, and get them to pay you for your social media experience or to manage your social media accounts.
How do I get clients for my social media marketing?
Create blog content consistently and grow your organic traffic. Social media ads are also great for attracting leads.
Thank you for reading,
Simon Taki Zaku,
IbiFoundry Limited
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