Why Long Form Content Still Crushes Short Posts for New Blogs
- Simon Zaku
- 4 days ago
- 6 min read
Discover why long-form content is still the ultimate strategy for new blogs. Learn how it boosts rankings, engagement, and reader trust, plus actionable tips to implement right now.
Why Long-Form Content Still Crushes Short Posts for New Blogs
Hello, IbiFounder! I am Simon Zaku, Founder, CEO of IbiFoundry LLC, and today, I have some fantastic news for you…
If you’ve ever wondered why your blog posts aren’t getting the attention they deserve, or why you're not ranking on Google, today’s post is exactly what you need.
Let me take you back to when I first started blogging. I was full of energy and ideas but struggling to get any traction.
I’d write short posts, hoping that quick and punchy content would bring in readers.
But guess what? It didn’t work. My blog was buried on page 10 of Google.
Now, here’s the kicker. Everything changed when I started creating long-form content.
Suddenly, my posts began ranking higher, and more people started visiting my site.
And that’s exactly what I want to share with you today—why long-form content still reigns supreme, especially for new blogs.
Are you ready?
Read on to discover why long-form content is your best bet, and how you can use it to outshine your competition, even as a new blogger.
Sneak Peek: Everything Covered & What You’re About to Discover
Here’s a quick overview of everything we’re diving into in this blog:
Why short posts won’t work for new blogs (I explain why Google loves longer content)
The surprising benefits of long-form content (How it boosts rankings and engagement)
How long-form content builds trust with readers (The emotional connection and authority factor)
Real-life examples of successful long-form content (I’ll share some shocking success stories)
How to write effective long-form content (No more guessing, just actionable steps)
Why you shouldn’t worry about “too long” content (I debunk the myths)
Get ready to see why long-form content is still king and why it’s essential for your blogging success.
The Truth About Why Short Posts Fail for New Blogs
Short posts might seem like a quick and easy fix, right?
You crank out a 500-word post, sprinkle in a few keywords, and boom, you're done.
But here’s the problem: Google doesn’t fall for that anymore.
Can you imagine trying to explain a complex idea in just a few sentences?
It’s not possible. That’s the same way Google sees short blog posts.
Long-form content—anything from 1,500 to 3,000 words—gives Google the substance it needs to rank you. Google’s algorithm is designed to favor detailed, informative, and comprehensive content.
And that’s exactly what long posts provide.
But wait, there’s more!
Long-form posts keep readers on your site longer, which is a huge signal to Google that your content is valuable.
The more time someone spends on your page, the better your chances of ranking higher.
Here’s another fact:
A recent study found that long-form content (over 1,500 words) gets 77% more links and 70% more social shares than shorter posts.
This means not only do you rank higher, but people are more likely to engage and share your content.
The Benefits of Long-Form Content You Probably Didn’t Know About
Alright, now that we’ve established that short posts won’t cut it, let’s dive into why long-form content is your new best friend.
1. Better SEO Rankings and More Traffic
Google loves in-depth content.
The more detailed and well-researched your post is, the higher the chances of ranking for multiple long-tail keywords.
This means more traffic from various search queries.
Why does it work?
Google rewards content that provides a complete solution to a user’s query.
Long-form content allows you to address a topic from every angle, which gives you a better chance to appear for a wider range of search terms.
2. Increased Engagement and Reduced Bounce Rates
With long posts, readers are more likely to stick around. And as they keep reading, your bounce rate goes down.
This is a good sign for Google.
Here’s the thing:
When your blog post gets the reader’s attention, they’re likely to dive deeper into your site.
You get more page views, and they might even sign up for your newsletter or follow you on social media.
How does that sound for your blog’s growth?
3. Authority and Trust
Long-form content helps you position yourself as an expert in your field.
If you write a 3,000-word article, chances are you’ve done a lot of research and provided valuable insights.
This establishes credibility with your audience, which is key to building trust.
The longer your post, the more opportunities you have to answer your readers’ questions and solve their problems.
And in the world of blogging, solving problems is how you win.
4. More Shareable Content
Ever wonder why some articles get shared like crazy on social media?
A big reason is that long-form content offers more value.
People want to share useful, well-thought-out information with their friends and followers.
If you provide the best information available on a topic, readers will share your post with their network.
That means more exposure for you.
How to Write Effective Long-Form Content That Stands Out
Now that you know why long-form content works, let’s talk about how to create it.
It’s not just about writing a lot of words.
It’s about writing the right kind of content that people want to read.
1. Research Your Topic Thoroughly
A great long-form article starts with solid research.
Don’t just scratch the surface—dive deep.
Find out what other experts are saying and what questions your audience is asking.
Tools like Answer the Public and Google Trends can help you discover common questions and trending topics.
2. Structure Your Content for Easy Reading
Use headings, subheadings, bullet points, and short paragraphs.
Don’t make your readers struggle through a giant block of text.
Break things down so it’s easy for them to scan and find the answers they need.
3. Tell a Story
People remember stories.
Use your own personal experiences or real-world examples to make your content more relatable.
This is how you connect emotionally with your readers.
4. Optimize for SEO
Don’t forget SEO!
Include your primary keyword naturally throughout your post, but also make sure you’re covering related terms and synonyms.
This increases your chances of ranking for multiple search queries.
Pro Tip: Use tools like Yoast SEO to guide you on SEO best practices.
Why You Shouldn’t Worry About “Too Long” Content
Let’s clear something up—no one has ever been penalized by Google for writing long content.
In fact, the longer, the better (as long as it’s useful).
Sure, there’s a myth that long posts bore people.
But trust me, if your content is valuable, readers will stick with it.
A well-written, long post is like a great movie—it keeps people hooked until the end.
Finally, Long-Form Content is Your Secret Weapon for Success
Here’s the bottom line:
Long-form content is not just a trend—it’s the key to building a successful blog.
If you’re just starting out, long-form content gives you the best shot at gaining visibility and authority in your niche.
It helps you rank on Google, connect with your audience, and build trust.
But it’s not enough to just write long posts—you have to write smart.
Research, structure, and optimization are your best friends.
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Most Popular Questions and Answers on "Why Long Form Content Still Crushes Short Posts for New Blogs"
Why is long-form content better for SEO?
Long-form content tends to cover a topic in depth, allowing you to rank for more keywords and provide value to readers, which boosts SEO rankings.
How long should my blog posts be to rank well?
While there's no strict rule, blog posts that are at least 1,500 words tend to perform better than shorter posts. Aim for detailed, valuable content that answers your readers' questions.
Can short posts ever work for new blogs?
Short posts can work, but they’re not as effective in the long term. For new blogs, long-form content gives you a better chance to rank higher and build authority.
Do I need to write long posts for every blog?
Not every post needs to be long, but for foundational topics, long-form is ideal. You can mix it up, but the majority of your posts should be detailed.
About the Writer
Written & Published By: Simon Taki Zaku
Founder, CEO, IbiFoundry Limited
As seen on: Forbes, Pixelied, Amazon, InfinityBlogAwards, GlobalSocialMediaCoaching, NinjaOutreach, A1Future, Persuasion-Nation, and more.
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