Wix vs Leadpages: A No-Fluff Comparison for Coaches, Creators, & Business Owners

Need fast growth? Find out if Wix or Leadpages delivers better results for conversions, lead gen, and full-site customization in this up-to-date comparison.

If you’re torn between Leadpages and Wix, you’re not alone. Both tools are widely used for creating websites, landing pages, and collecting leads—but they serve different purposes.

In this comparison guide, I’ll break down everything: from what a funnel is to how both platforms perform in lead generation, pricing, ease of use, customer support, and real reviews online.

Let’s help you decide which platform gives you better bang for your buck in 2025.

What is a sign-up form?

A sign-up form is a digital form used to collect user information like name, email, or phone number. These forms are embedded in websites, landing pages, or pop-ups to build your email list, register users, or deliver lead magnets.

Marketers rely on them to grow audiences, send newsletters, and convert website visitors into customers.

What is a funnel?

A funnel is a step-by-step process that leads a potential customer from awareness to purchase.

Here’s how it typically works:

• A user visits your landing page

• They sign up for a lead magnet (freebie, ebook, etc.)

• You nurture them with email campaigns

• Eventually, they buy your product or service

Funnels help automate and optimize your customer acquisition journey.

How Leadpages and Wix support funnel marketing

Leadpages is built specifically for creating high-converting landing pages, popups, and forms. It’s ideal for funnel building.

Wix, while great for website creation, isn’t built around funnels. However, it now includes tools like Wix Forms, Wix Ascend CRM, and Wix Email Marketing which allow some level of funnel setup.

Still, Leadpages has a more funnel-focused toolkit out of the box.

What is Leadpages?

Leadpages is a landing page and conversion tool that helps you turn traffic into leads.

Founded in 2012, it powers over 40,000 websites globally. It’s known for being beginner-friendly, fast, and laser-focused on one thing: capturing leads.

Features of Leadpages (with explanations)

1. Drag-and-Drop Builder – Easily build mobile-responsive pages without writing a single line of code.

2. 200+ Templates – Choose from a huge library of designs optimized for conversions.

3. Popups and Alert Bars – Add timed or exit-intent popups to increase sign-ups and sales.

4. Lead Capture Forms – Collect emails and contact info, and connect to your email tools.

5. A/B Testing – Test multiple versions of your landing page to boost performance.

6. Built-in Hosting – No need for a third-party host. Leadpages provides fast and secure hosting.

7. SEO Settings – Customize meta titles, descriptions, and page URLs.

8. Analytics Dashboard – Get real-time conversion tracking.

9. Integrations – Works with Mailchimp, ConvertKit, Zapier, and more.

Pros of Leadpages

• Extremely easy to use

• Excellent for beginners

• Fast loading times

• Conversion-focused tools

• No design skills required

• Free hosting included

Cons of Leadpages

• Not ideal for full websites

• Limited design flexibility

• Weak blogging features

What is Wix?

Wix is a website builder that allows anyone to create websites using drag-and-drop tools. It launched in 2006 and now powers over 200 million websites globally.

Wix is well-suited for entrepreneurs, artists, small business owners, and bloggers looking to build a complete website, blog, or even an eCommerce store.

Features of Wix

1. Website Builder – Create full sites with pages like Home, About, Services, Blog, etc.

2. Templates – Access over 800 pre-designed templates across multiple industries.

3. Wix Forms – Add customizable forms to collect leads.

4. Wix Ascend CRM – Built-in tools for managing contacts and sending email campaigns.

5. eCommerce Store – Sell physical and digital products.

6. App Market – Extend your site with marketing, sales, and productivity apps.

7. Blogging Tools – Create and publish blog posts with ease.

8. SEO Tools – Optimize your site for search engines.

9. Multilingual Support – Build a website in different languages.

Pros of Wix

• Fully customizable websites

• Built-in blogging and eCommerce

• Wide range of templates

• Built-in email marketing (Wix Ascend)

• Easy to use

Cons of Wix

• Slower loading speeds compared to Leadpages

• Not built for dedicated funnel campaigns

• Add-ons like Ascend cost extra

Unbounce Features vs Leadpages Features

While Leadpages offers simplicity and fast funnel deployment, Unbounce gives you deeper control over design and experimentation.

Unbounce has more advanced testing features (like Smart Traffic and AI-based optimization), while Leadpages focuses more on usability, speed, and affordability.

Unbounce is better for pros and agencies; Leadpages is better for creators, solopreneurs, and small businesses.

Leadpages Pricing vs Wix Pricing: Which Is Cheaper?

Leadpages Pricing:

• Standard: $49/month

• Pro: $99/month

• Advanced: $399/month

Wix Pricing:

• Combo: $16/month

• Unlimited: $22/month

• VIP: $45/month

• Business Basic (for eCommerce): $27/month

Wix is cheaper, especially if you're building a full website. But Leadpages offers more landing-page and lead-gen firepower.

Who is Leadpages ideal for?

• Entrepreneurs focused on lead generation

• Agencies and marketing consultants

• Online course creators

• Coaches and service providers

• People running paid ads and email campaigns

Who is Wix ideal for?

• Small business owners

• Artists, bloggers, and freelancers

• Restaurants and local services

• Creatives and portfolio builders

• People who want a full website, not just landing pages

Leadpages Support vs Wix Support

Leadpages Support:

• Email and chat support

• Priority support for Pro & Advanced plans

• Resource library and onboarding guides

Wix Support:

• 24/7 customer care team

• Callback service available

• Help center and community forums

Both platforms offer solid support, but Wix has more extensive support channels.

Online Reviews: Leadpages vs Wix

Leadpages Reviews:

• G2: 4.2/5 stars

• Capterra: 4.6/5 stars

Praised for ease of use and lead capture tools.

Wix Reviews:

• G2: 4.2/5 stars

• Trustpilot: 3.7/5 stars

Praised for full website creation, but criticized for speed and custom limitations.

Frequently Asked Questions (FAQ)

1. Can I use Wix and Leadpages together?

Yes, you can embed Leadpages popups or pages on your Wix website using HTML embeds.

2. Which is better for SEO: Wix or Leadpages?

Wix is better for SEO because it allows full site optimization. Leadpages only covers individual pages.

3. Does Leadpages have a free plan?

No, but it has a 14-day free trial.

4. Can I sell products on Leadpages?

Yes, but only with the Pro and Advanced plans.

5. Is Wix better for eCommerce?

Yes. Wix has more eCommerce features out of the box.

6. Can I connect my domain to both platforms?

Yes. Both allow custom domain integration.

7. Which one loads faster?

Leadpages pages typically load faster than Wix sites.

Final Verdict: Leadpages or Wix?

Choose Leadpages if your goal is fast, mobile-friendly landing pages that convert.

Go with Wix if you want a complete website with blogging, eCommerce, and more customization.

For full-funnel marketers? Leadpages wins.

For full-website builders? Wix wins.

Simon Taki Zaku

Founder, CEO IbiFoundry Limited

Written for the IbiFoundry LTD E-Magazine

ibifoundry@gmail.com, simonzakucom@gmail.com

Need help with digital marketing or Search Engine Marketing and Social Media Ads? Send us a message on WhatsApp or via email. I respond as soon as possible (usually within 24 hours).

Written by Simon Taki Zaku

As seen on; Forbes, Pixelied, Amazon, InfinityBlogAwards, GlobalSocialMediaCoaching, NinjaOutreach, A1Future, Persuasion-Nation, and more.