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Hi, Simon Zaku here. And one of my domains ( simonzaku.com ) has over 600 backlinks at the time of writing this blog piece and about 200 of those are DO-FOLLOW backlinks. And I have never done any backlink outreach campaign for this website! Domain profile for simonzaku.com march 2024. Follow my blog to watch me grow this site to 10,000 organic clicks. At the time of writing, I have NEVER sent or done any email outreach for backlinks for my website, simonzaku.com . Not to cancel backlink outreach (actually effective), I'd rather use this hidden-in-plain-sight-backlink-secret. I do ONE SIMPLE thing and my backlinks and backlink profile grow automatically by attracting natural backlinks without having to send 100s of outreach emails for backlinks or paying spammy websites for backlinks. Recommended Blog: Writing Cold Outreach Emails That Convert: the 'VCR' Strategy This is your favorite SEO and content marketing guy, Simon Zaku and this week I want to talk about an important and popular topic, backlinks. Every website owner wants backlinks. Every startup, agency, every organization, every company wants more backlinks. But how do you get backlinks? How do the top guys get backlinks to their websites? This is a known approach yet many SEOs shy from it. I say this because lots of website owners pay huge sums for backlinks. Why I Don't Pay for Backlinks (my horrible story buying backlinks) Here is my Google penalty story. Sometime in 2020, I came across an ad on Facebook. This application promised website owners could buy cheap backlinks to any website. You can create different backlink campaigns for different pages with this backlink software. I bought the software and started campaigns. This sent a few (horrible) backlinks. None of the backlinks were from trusted sites. Most of these backlinks were from bots, AI, and spam websites. They were mostly hurtful black-hat SEO backlinks. After some time, Google hit my website and I lost my search traffic, I lost my organic traffic, and my traffic went low and for that reason, I had to shut down this very website. I relaunched this website sometime in July 2023. For this reason, my website's SPAM score was affected (still working to get it back low). UPDATE: After strategic work, my site's Spam Score is now 1%. I published a detailed guide to teach you how I did it (from 47% to a 1% SPAM SCORE). My updated website SEO Spam Score How about paid guest posts for backlinks? I still get emails from people offering paid backlinks at different rates from different websites in niches. Search engines like Google are strict on paying for backlinks from harmful sites. Google frowns at purchasing backlinks, especially when they're spammy. So what is this hidden-in-plain-sight backlink-attracting strategy? How to Get Backlinks for Free to Your Website without Sending Outreach Mails Blogging (or Vlog) Content! And YES, every brand should keep and run a blog. Think about it; rather than pay thousands of dollars for a backlink, this is a natural approach to attract backlinks. The easiest way to attract backlinks is by creating exceptional SEO content. I know you've probably heard this countless times, but for the umpteenth time, yes, create blogs or video content. Invest in content marketing. create content, create blog content, create a company blog, create an educational blog, create a startup blog. Create content for your company, brand, and business, so that search engines (with billions of Users) will crawl your website with fresh and useful content. Not just any content, exceptional content. Recommended Blog: The Perfect Blog Post: How to Write Blog Articles for Your Clients & Customers Tell your brand stories in blogs or vlogs. "Exceptional content" may not necessarily mean the best content but it does stand out from the crowd. It is unique and different from other content. When you publish good content consistently, people see it. If you want to attract quality backlinks without emailing people or paying for backlinks, you should be able to create content that deserves to be linked to. 10 Content Types that Attract Quality Backlinks FAST! There are specific content types known to perform well. For example; Reels Shorts Infographics Statistics Let's look at some. Research and studies are linked to a lot of times. What is one industry research you can do and then publish in the form of a blog? Infographics are backlink magnets too. Create something industry experts want to link to. People want to be affiliated with good stuff; good content. People naturally link to good content. These are natural backlinks from people who think they should link to your website. I've gotten thousands of emails from people linking to me without knowing them. So blogging is a free and effective backlink strategy. You should create content as a SaaS, agency, or NGO. This will help you attract natural backlinks without paying or sending outreach emails. Craft out a blogging strategy to publish content that attracts backlinks naturally. Here is a list of the top ten content types that attract backlinks: Infographics. Expert roundups. A List of Tools (Complete) Case studies YouTube research videos Cheat sheets Statistics and reports Controversial blogs How-to Guides Surveys Spend time creating content on your website that attracts backlinks without paying for spam websites or sending outreach emails for backlinks. What do you think about blogging as a backlink strategy? You can contact me anytime and I'll get back to you. Thank you and have a productive day. Simon Taki Zaku brand, Owner; simonzaku.com SEO Consultant and Specialist in Business Blogging Please share this to your Pinterest boards and let your followers know what you are reading :)

My Naija Pidgin Journey "I no fit lie for you aje, I too gbadu pidgin, and Oyibo sef come dey like am die" Hey there! My name is Simon Zaku, and I’m here to guide you on a journey through the fascinating world of Nigerian Pidgin, also fondly called “Broken” or “Naija.” I was born and raised in Jalingo, Taraba State, a melting pot of cultures. Over the years, my travels across Nigeria - from the North to the West - exposed me to a rich tapestry of languages and dialects, including Pidgin, English, and Hausa. From Ibi to Wukari, Dampar to Bauchi, and even down to Lagos and Osun States, I’ve encountered diverse flavors of Pidgin. "You get the jeck" Each region adds its spice to the language. And yes, having friends who went to military school added an exciting twist to my understanding of Pidgin slang like “Amof rubbish” (military lingo for “nonsense”). This guide isn’t just for Nigerians; it’s for actors, artists, and anyone who wants to master this vibrant language authentically. Let’s dive in. A Brief History of Nigerian Pidgin Nigerian Pidgin is more than just a dialect—it’s a culture. Born out of necessity during the Atlantic slave trade in the late 17th century, it served as a bridge between British colonists and African communities. Today, it thrives as a lingua franca, spoken by over 120 million Nigerians as a first or second language. While variations exist across West Africa (Benin, Ghana, Cameroon), Pidgin has evolved into a uniquely Nigerian identity. Google recognized its cultural significance with a Pidgin search interface in 2011, and in 2017, BBC News launched its Pidgin service to connect with global audiences. Popular Pidgin Slangs and Their Meanings Let’s explore some everyday Pidgin words and phrases you’ll love: Abeg – Please. Example: Abeg free me! (Please leave me alone!) Oga – Boss or mentor. Example: Na my oga wey send me come. (My boss sent me here.) Una – You all. Example: Una don chop? (Have you all eaten?) Wetin – What. Example: Wetin dey happen? (What’s happening?) Sabi – Know. Example: I sabi the guy. (I know the guy.) Pidgin Dialects Across Nigeria Pidgin isn’t a one-size-fits-all language. It transforms depending on where you are: Niger Delta (Warri, Sapele, Port Harcourt): Known for its rhythmic and vibrant tones. Example: How far now? (What’s up?) Lagos/Ajegunle: Influenced by Yoruba with slangs like Ṣebi (right?). Onitsha/Benin City: Borrowed words from Igbo and Bini languages. North (Kano, Kaduna): Limited Pidgin, but Hausa phrases often mix in. Each region brings its unique twist, making Pidgin a dynamic and evolving language. Why You Should Learn Pidgin Actors, artists, and even podcasters—this is for you. Remember the Lagos scene in Black Panther? It lacked authentic Pidgin flair. To truly represent Nigerian culture, you need the real deal. Learning Pidgin: 1. Connects You to 120+ Million Nigerians. 2. Adds Authenticity to Creative Projects. 3. Breaks Language Barriers Across Ethnic Groups. Join My $1 Naija Pidgin Club Want to speak like a true Naija person? I’ve got something special for you. For just $1, you can join my exclusive Pidgin Language Club. We’ll have daily video classes where I’ll teach you the slangs, tones, and secrets you won’t find anywhere else. Growing up in Jalingo, I thought Pidgin was just casual fun. But with time, I realized its depth and value, especially for outsiders trying to connect with Nigerians. Whether you’re an actor preparing for a role or a musician working on your next Afrobeat hit, I’ll help you nail the lingo. Conclusion - Drop Your Favorite Pidgin English Sentence in the Comment Pidgin isn’t just a language - it’s a vibe, a culture, and a unifying tool for millions of Nigerians. From “Abeg” to “Sabi,” learning it will unlock new experiences and connections. Join me, Simon Zaku, on this journey and let’s make you a pro in Nigerian Pidgin! Simon Taki Zaku Founder, IBIFoundry simonzakucom@gmail.com ibifoundry@gmail.com

My Journey from a Hostel Bunk to a Global Content Marketing Career: Did you know that 90% of Nigerian internet users consume online content daily? This staggering statistic underscores the immense potential of going into content marketing in Nigeria. From budding bloggers to seasoned social media influencers, content creators are reshaping the digital landscape. Let me tell you my story; During my university days, I spent countless hours writing and blogging from the confines of my hostel bunk. Armed with an old laptop and patchy internet access, I turned what seemed like a mere hobby into a career. I started countless websites, blogs, and businesses and all failed. But I didn't stop. Fast forward to today, I've worked with over 20 startups, grown my brand, and carved out a niche as a content marketing expert with over a decade of experience in blogging and SEO. Let me explain the idea of content creation, content creators, and earning from the content you create. What is Content? Content is simply any kind of information or media that can be consumed. This includes blog posts, videos, podcasts, social media posts, infographics, and more. What is Content Marketing? Content marketing is not just about creating content - it’s about delivering valuable and relevant information to a targeted audience to attract and retain them. Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. In simpler terms, it's about creating great content that people love, so they'll keep coming back for more. Think of it as telling stories that inspire action, whether it's purchasing a product, signing up for a service, or engaging with a brand. The Rise of Content in Nigeria Nigeria has experienced a meteoric rise in content consumption and creation. With a burgeoning youth population and increasing internet penetration, the demand for engaging content has skyrocketed. Top Content Creators in Nigeria Nigeria boasts a vibrant community of talented content creators. Some of the top names include: - MrMacaroni: A comedian known for his satirical skits. - Broda Shaggi: Another popular comedian with a unique style. - Tunde Ednut: A social media influencer with a massive following. - Fisayo Fosudo: A tech and lifestyle vlogger. I have a complete guide on the top influencers on social media in Nigeria. You can read it here: Influencer Marketing in Nigeria: + Top 50 Influencers to Work Within Nigeria The Role of Content in the Nigerian Context Nigeria is experiencing a digital renaissance, with creators making waves across various platforms. From YouTube to TikTok, Nigerians are utilizing content to not only entertain but also educate, influence, and grow brands. Yet, content marketing in Nigeria is not exclusive to influencers or entertainers. Businesses, NGOs, and even individuals can leverage it to achieve their goals. It’s an industry ripe with opportunities for anyone willing to learn and put in the work. Why Content Marketing is Important for Nigerians Here are a few key reasons why content marketing holds immense potential for Nigerians: 1. Creativity Meets Opportunity: Nigerians are inherently creative, and platforms like Instagram and LinkedIn are proving fertile grounds for growth. 2. Affordable Access to Tools: With mobile phones and affordable data plans, creating and sharing content is easier than ever. 3. Global Visibility: The internet breaks geographical barriers, allowing Nigerian content creators to reach audiences worldwide. Getting Started in Content Marketing Here’s a practical guide to help you kickstart your content marketing journey: 1. Identify Your Niche: Focus on a specific area you're passionate about or knowledgeable in. Your niche could be anything from fashion and technology to food or education. 2. Set Clear Goals: What do you aim to achieve with your content? Is it to build an audience, sell products, or establish authority in a field? 3. Learn the Basics: Study essential skills like SEO, copywriting, and analytics. There are plenty of free and paid resources available to get you started. 4. Create and Publish Content: Start small, create consistently, and share your work across various platforms to build a portfolio. 5. Engage Your Audience: Respond to comments, ask for feedback, and engage in meaningful conversations to build a loyal community. FAQ on Content Creators, Content Marketing, and Content Creation. How Much Do Content Creators Charge in Nigeria? The fees for content creators in Nigeria vary widely depending on their experience, niche, and the specific project. However, you can expect to pay anywhere from N50,000 to N500,000 for a sponsored post or video. How Content Creators Make Money in Nigeria? Content creators in Nigeria make money through a variety of channels: Brand Partnerships: Collaborating with brands to promote their products or services. Social Media Ads: Running ads on platforms like Instagram and TikTok. Merchandise: Selling branded merchandise like t-shirts and hats. Affiliate Marketing: Promoting products and earning a commission on sales. YouTube Ad Revenue: Monetizing YouTube videos through ads. Who is the Highest-Paid Content Creator in Nigeria? It's difficult to pinpoint the exact highest-paid content creator in Nigeria, as income can fluctuate. However, popular influencers like MrMacaroni, Broda Shaggi, and Tunde Ednut are undoubtedly among the top earners. How Much Does Facebook Pay Nigerian Content Creators? Facebook pays Nigerian content creators through its monetization programs, such as Facebook Ads and Facebook Stars. The exact amount a creator can earn depends on factors like the number of views, likes, and shares their content receives. How Do I Price Myself as a Content Creator? When pricing your services as a content creator, consider factors like your experience, the complexity of the project, and the value you bring to the table. You can charge hourly rates, project-based fees, or a combination of both. Who Pays a Content Creator? Content creators can be paid by various sources, including: Brands: Companies that hire content creators for sponsored posts, product reviews, or campaigns. Agencies: Advertising and marketing agencies that hire content creators for their clients. Platforms: Social media platforms like YouTube and TikTok pay creators through ad revenue and other monetization programs. Direct clients: Individuals or businesses who hire content creators for specific projects. What Platforms Pay Content Creators in Nigeria? Several platforms pay content creators in Nigeria, including:  YouTube  TikTok  Instagram  Facebook  Twitter  Medium  Patreon How Much Do Content Writers Charge Per Word in Nigeria? The rate for content writers in Nigeria can vary depending on their experience, the complexity of the project, and the specific niche. However, you can expect to pay anywhere from N10 to N100 per word. Which Content Creator Platform Pays the Most? The platform that pays the most depends on various factors, including the niche, the content format, and the creator's audience. However, YouTube and TikTok are generally considered to be among the highest-paying platforms. Does TikTok Pay Content Creators in Nigeria? Yes, TikTok pays content creators in Nigeria through its Creator Fund, which rewards creators based on their video views, likes, and shares. How Do Small Content Creators Make Money? Small content creators can make money through various strategies, including:   Affiliate marketing Brand partnerships Selling digital products Offering consulting services Crowdfunding Affiliate Marketing You Are Not Too Late to Create Content Are you ready to transform your passion for writing, storytelling, or creative work into a lucrative career? At IBIFoundry, we’re empowering Nigerians to harness the power of content marketing to tell their stories and create impactful brands. Let’s discuss your thoughts or challenges in the comments, or reach out directly for personalized advice. Best, Simon Taki Zaku Founder, IbiFoundry.com.ng

Did you know? Your favorite brands might just owe their success to your favorite influencer. Yes! That’s the magic of influencer marketing - it’s changing the way Nigerian businesses connect with their audience. Hi, I’m Simon Zaku, and today, I’ll take you on a journey through Nigeria’s influencer scene, dissecting how brands can tap into the power of our vibrant creators to push their marketing game to the next level. Grab a chilled Zobo, relax, and let’s dive in! Why Influencer Marketing Works Wonders in Naija You see, Nigerians love people they can relate to. Whether it’s Davido sharing his latest tracks or Mr. Macaroni cracking us up with “You’re doing well,” influencers have the trust of the people. That trust is gold for brands looking to grow. Think about it: who would you trust more to recommend a product? A boring ad or your fave skit maker giving it a thumbs up? Exactly. Influencer marketing has redefined how brands connect with their audience in Nigeria. From comedy skits to tech reviews, influencers in various niches have transformed online spaces into thriving hubs for brand promotion. This guide’ll explore 40 top Nigerian influencers across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook. Plus, I'll share tips on choosing the right influencer for your brand and answer FAQs about influencer marketing in Nigeria. Meet the Titans: Top 50 Nigerian Influencers by Platform Instagram Influencers 1. @iamdavido - Music superstar with a global appeal. 2. @wizkidayo - Internationally acclaimed musician and fashion icon. 3. @officialmrmacaroni - Comedian and activist connecting with the youth. 4. @brodashaggi - Comedy and entertainment powerhouse. 5. @symplysimi - Singer and female audience magnet for beauty and lifestyle brands. 6. @kie_kie__ - Stylish content creator merging humor with fashion. 7. @taaooma - Comedy queen with relatable skits perfect for fast-moving consumer goods. 8. @houseofajebo - Animated skits that resonate with family audiences. 9. @brainjotter - Known for satirical and witty humor. 10. @ericokafor - Tech expert ideal for gadget and tech service promotions. X (formerly Twitter) Influencers 1. @daddymo1 - Political commentator and lifestyle enthusiast. 2. @DrOlufunmilayo - Public health advocate promoting wellness. 3. @SavvyRinu - Social activist and voice for Gen Z. 4. @FisayoFosudo - Expert tech and finance content creator. 5. @Omojuwa - Digital strategist reaching professionals. 6. @MarkAngelComedy - Viral comedy hits with wide appeal. 7. @mrfunny_ - Hilarious comedian engaging millions. 8. @TheLazyWrita - Pop culture and entertainment analyst. 9. @brymOlawale - Musician sharing deep personal insights. 10. @Roviel_ - Influencer connecting youth to fashion and lifestyle brands. TikTok Influencers 1. @nons_miraculous - Dancer with creative, viral routines. 2. @sketchcomedy - Hilarious duo perfect for brand storytelling. 3. @official_mercy - Actress and beauty influencer. 4. @AmarachiDance - Young, vibrant dancer for sports brands. 5. @Josh2Funny - Comedian blending music and humor. 6. @markangelcomedy - Family-oriented skits with universal humor. 7. @brainjotter - Skits delivering humor with a twist. 8. @mrfunny - Comedy genius entertaining millions. 9. @realmaraji - Pioneering female comedic content creator. 10. @kie_kie__ - Fun, stylish creator making waves across platforms. YouTube Influencers 1. Fisayo Fosudo - Known for clean and professional tech reviews. 2. Eric Okafor - Tech expert diving deep into gadgets and apps. 3. Taaooma - Comedy skits that captivate young and old. 4. Maraji - Creative storytelling with a humorous edge. 5. MarkAngel Comedy - Viral content that resonates globally. 6. Mr Macaroni - Engaging social commentary through comedy. 7. Brain Jotter - Witty sketches and storytelling. 8. Sisi Yemmie - Nigerian food and lifestyle vlogger. 9. Tayo Aina - Travel and lifestyle content capturing Africa's beauty. 10. Dimma Umeh - Beauty and lifestyle influencer. Facebook Influencers 1. Linda Ikeji - Trailblazing blogger and media mogul. 2. Toke Makinwa - Entrepreneur and media personality. 3. Mark Angel - Comedy skits with massive reach. 4. House of Ajebo - Animated content capturing family audiences. 5. Taaooma - Popular comedy series perfect for all ages. 6. Brain Jotter - Relatable humor with a twist. 7. Kie Kie - Stylish influencer merging entertainment with lifestyle. 8. Yomi Casual - Fashion-focused creator. 9. Tunde Ednut - Entertainment influencer with a loyal following. 10. Sisi Yemmie - Food, lifestyle, and family content expert. Choosing the Right Influencer To get the best results, consider: Relevance: Does their audience match your target market? Engagement: High likes, shares, and comments matter more than follower count. Authenticity: Influencers who genuinely love your brand are key. Budget: Align your marketing budget with their rates. FAQs on Top Content Creators in Nigeria 1. Who is the most followed content creator in Nigeria? As of now, Davido and Wizkid lead the pack with millions of followers. 2. Who are the most popular content creators? Top names include Mark Angel, Taaooma, Mr Funny, and Linda Ikeji across various platforms. 3. Who is the best TikTok influencer in Nigeria? Creators like Taaooma, Josh2Funny, and Nons Miraculous dominate TikTok with viral content. 4. How much do content creators charge in Nigeria? Rates vary based on follower count, platform, and engagement, ranging from ₦50,000 to ₦10 million per campaign. 5. Who is the most famous YouTuber in Nigeria? Mark Angel Comedy holds the crown for viral content, followed by Fisayo Fosudo for tech reviews. 6. Who is the highest-paid Instagram influencer in Nigeria? Davido and Wizkid command some of the highest fees on Instagram due to their global reach. 7. Who is the youngest blogger in Nigeria? Young bloggers like Success Adegor have emerged, inspiring a new generation. Take Your Nigerian Brand to New Heights Partner with experts who know the Nigerian digital space. From strategy to execution, we’ll connect you with the right influencers to drive results. Let’s build your brand’s success story together.