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Let me tell you about one of Nigeria’s most fascinating states - Adamawa. Growing up in Taraba State, Adamawa was always close to my heart. It’s a neighboring state with a rich cultural heritage, stunning landscapes, and some of the friendliest people you’ll ever meet. I vividly remember my first trip to Adamawa in my teenage years. My family and I traveled through its picturesque towns, passing through rolling hills and lush valleys. It felt like stepping into another world. But enough of my nostalgic stories - let’s dive into everything you need to know about Adamawa State. History of Adamawa State Adamawa State was created in 1991 after being carved out of the old Gongola State. It is named after Modibbo Adama, a Fulani scholar and warrior who founded the state during the early 19th century. Modibbo Adama was a key figure in the Fulani Jihad, and his legacy is still deeply ingrained in the state’s culture and traditions. The state has a rich history of trade, cultural exchanges, and resilience, making it one of Nigeria’s most historically significant regions. Geography and Location - Adamawa State Adamawa is located in northeastern Nigeria, sharing borders with Taraba to the south, Gombe to the west, and Borno to the northwest. To the east, it shares an international border with Cameroon. The state is blessed with diverse geographical features, including: Mandara Mountains: These are found in the northeastern part of the state and are perfect for hiking and sightseeing. Benue River: Flowing through the state, it’s a source of water and life for many communities. Savanna Plains: Vast landscapes ideal for farming and grazing. Facts About Adamawa State, Nigeria Here are some key facts: Capital: Yola (divided into Yola North and Yola South). Nicknames: "Land of Beauty" and "Land of the Adamawa Plateau." Population: Over 4 million people as of the last census. Languages: Fulfulde, Hausa, and several indigenous languages. Major Ethnic Groups: Fulani, Bachama, Bata, Margi, Chamba, and Higi. Religion: A mix of Islam, Christianity, and traditional African beliefs. Popular Towns and Areas in Adamawa State, Nigeria Yola: The capital city, known for its historical landmarks and administrative importance. Mubi: A bustling commercial town, often referred to as the economic hub of the state. Numan: Famous for its agricultural activities and traditional festivals. Jimeta: Located within Yola North, it’s a vibrant town with a mix of urban and rural vibes. Life in Adamawa State Life in Adamawa is a blend of simplicity and cultural vibrancy. The people are deeply rooted in tradition, yet they’re also forward-thinking and adaptable. Occupation: Many residents are farmers, herders, or traders. The state is one of Nigeria’s top producers of livestock and crops like maize, rice, and sorghum. Hospitality: Adamawa people are incredibly welcoming, always ready to share a meal or a story with visitors. Cultural Festivals: Events like the Njuwa Fishing Festival and Yola Durbar showcase the rich traditions of the state. Cost of Living in Adamawa State The cost of living in Adamawa is relatively low compared to larger cities like Lagos or Abuja. However, prices vary depending on the town or city. Housing: Affordable, especially in smaller towns. In Yola, rental costs are slightly higher but still reasonable. Food: Locally grown produce makes food costs low. Transportation: Cheap and accessible, with motorcycles ("okada") being the primary mode of transport. Popular Restaurants and Hotels in Adamawa, Nigeria Restaurants in Adamawa State Chicken Cottage Yola: Known for fast food and snacks. La Marmite Restaurant: Offers delicious Nigerian and continental dishes. Dew-Drop Restaurant, Mubi: A favorite for locals and visitors alike. Hotels in Adamawa State American University of Nigeria Hotel (AUN Hotel): A top-class hotel in Yola, offering luxury and comfort. Muna Hotel: A budget-friendly option with decent amenities. Lelewal Motel: Known for its serene environment and great service. Popular Places to Visit in Adamawa, Nigeria Sukur Cultural Landscape: A UNESCO World Heritage Site, famous for its terraced hills and ancient iron-smelting sites. Mandara Mountains: Ideal for adventurers and nature lovers. Fombina Palace: The residence of the Lamido (traditional ruler) of Adamawa. Yola Old Airport: A historic site with beautiful views of the surrounding areas. Kiri Dam: A picturesque spot perfect for picnics and relaxation. Past and Present Leaders Adamawa has had its share of notable leaders, including traditional rulers and elected officials. The Lamido of Adamawa remains a significant figure in the state’s socio-political landscape. The current governor, as of 2024, is Ahmadu Umaru Fintiri, who has focused on infrastructure and education. Mineral Resources in Adamawa State, Nigeria The state is rich in natural resources, including: Limestone Gypsum Kaolin Bauxite Uranium These resources remain largely untapped, offering great potential for investment. Languages Spoken in Adamawa, Nigeria While Fulfulde and Hausa dominate, the state is home to over 50 indigenous languages. Each ethnic group brings its unique dialect and culture, creating a linguistically diverse environment. Neighboring States Adamawa shares borders with: Taraba State (south) Gombe State (west) Borno State (northwest) These connections make it a strategic state for trade and cultural exchange. Conclusion - Visit Adamawa State with the IbiFoundry Team Adamawa State is more than just a beautiful place - it’s a land of opportunity, history, and culture. From its breathtaking landscapes to its vibrant traditions, there’s something for everyone to admire. So, if you ever get the chance to visit, don’t hesitate. You’ll leave with unforgettable memories and stories to tell, just like I did on my first trip. Until next time, Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For IbiFoundry.com.ng/blog

Have you ever wondered if AI could truly replace humans? With all the buzz about AI tools like ChatGPT, some people fear that machines might soon surpass us, taking over our jobs, decisions, and even lives. I recently had a conversation with a friend, Mr. Sylven, who wasn’t fully aware of the power or limitations of AI. This led me to write this blog post, where I’ll explain, in simple terms, why AI will never take over humans. The truth is, AI cannot function without us. At its core, it is a tool, a powerful one, but still a tool. Let me explain. AI Is Only as Good as the Prompts It Receives The first thing I told my friend was this: "AI works only when you know what to ask." This is a critical limitation of AI. It doesn’t think for itself, doesn’t understand emotions, and cannot act on its own. It depends entirely on humans to give it commands or prompts. Imagine this: If you ask ChatGPT, "Write me a blog post," you’ll get something basic. But if you ask, "Write me a 1,000-word blog post about how AI cannot take over humans, using my unique perspective, with specific points like the importance of prompts and human creativity," then you get something much richer. The difference? The human input. Without the right commands, AI is just sitting there, waiting, and doing nothing. It doesn’t dream, it doesn’t guess, and it doesn’t take initiatives. This makes humans the ultimate drivers of its functionality. AI Is a Computer – Not a Human At its heart, AI is just a collection of algorithms running on a computer. Sure, it can generate text, create images, or analyze data at lightning speed, but it’s still just processing information that it has been trained on. AI Doesn’t Have Originality: It only knows what it’s been taught. Everything it "knows" is based on data provided by humans. AI cannot innovate or create something truly unique without human influence. AI Doesn’t Have Intuition: Humans can "feel" when something isn’t right or sense opportunities where none seem obvious. AI can only analyze probabilities, not intuitively understand. AI Cannot Act Without Commands This is the most significant point: AI doesn’t "decide." It waits. For every output you see from an AI tool, there’s always a human behind it, typing in a command or query. Without commands, AI is useless. Think about it: If no one asked me to write this blog post or prompted an AI to assist with it, this content wouldn’t exist. That’s why I told my friend, "Without my command, AI can’t do anything." Human Creativity Is Irreplaceable One of the biggest reasons AI will never take over humans is our ability to imagine and create. Emotions Drive Creativity: Humans write stories, paint pictures, and compose music because we feel joy, sadness, love, or anger. AI doesn’t feel. It processes. Cultural and Social Nuances: AI doesn’t understand context the way humans do. For example, a joke that works in Nigeria may not make sense in another country. Only humans can navigate these subtleties. Problem-Solving: While AI can assist with solving technical problems, it lacks the ability to think outside the box the way humans can. The Moral and Ethical Limitations of AI AI cannot understand morality or ethics. It doesn’t know what’s right or wrong unless humans define those parameters. Biases in AI: Because AI is trained on human-generated data, it inherits our biases. Only humans can identify and correct these flaws. Accountability: AI cannot take responsibility for its actions. If something goes wrong, humans are held accountable. This alone ensures that humans will always stay in control. Why the Fear of AI Taking Over Exists The fear of AI "taking over" comes from the way it’s often portrayed in movies or exaggerated in the media. Stories of robots replacing humans in jobs or autonomous systems making decisions have fueled concerns. But here’s the reality: AI can automate tasks, but it cannot replicate the human mind. AI can assist with decision-making, but it cannot replace human judgment. AI can enhance productivity, but it cannot replace human creativity. AI as a Partner, Not a Replacement The way forward isn’t to fear AI but to embrace it as a tool that complements human abilities. In Work: AI can handle repetitive tasks, allowing humans to focus on creative and strategic work. In Education: AI can provide personalized learning experiences, but teachers remain essential for mentorship. In Daily Life: AI simplifies tasks like shopping or scheduling, but humans still make the final decisions. Final Thoughts: AI Will Never Replace Humans AI is a powerful tool, but it will always remain just that—a tool. It cannot act without commands, think without input, or feel emotions. As I told my friend, "AI waits for my command. It cannot do anything on its own." That’s why humans will always remain in control. Instead of worrying about AI taking over, let’s focus on using it wisely to improve our lives. Remember, the real power lies not in the machine, but in the human behind it. Until next time, Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For IbiFoundry.com.ng/blog

Have you ever wondered what it feels like to experience the hustle and bustle of Lagos, Nigeria’s commercial capital? Growing up in Taraba State, Lagos seemed like an unattainable dream. It was the state we saw in Nollywood movies - the land where musicians, actors, and celebrities lived their best lives. To us, Lagos was Nigeria’s version of Hollywood, the centre of opportunities, and a place where dreams came true. But my perspective changed in 2017 when I was fortunate to travel to the western part of Nigeria. Along the way, I visited Lagos for work, and what I saw blew my mind. The traffic, the densely populated areas, and the towering buildings were nothing like the spacious environment I was used to back home in Taraba. Now, let’s dive deep into everything you need to know about Lagos State, Nigeria’s economic powerhouse and cultural hub. History of Lagos State, Nigeria Lagos was originally inhabited by the Awori people, a subgroup of the Yoruba. It was known as Eko, which means “war camp,” and later renamed Lagos by Portuguese explorers in the 15th century. The British annexed Lagos in 1861, making it a crown colony. Over time, Lagos grew to become the administrative and economic centre of Nigeria. It served as the country’s capital until 1991, when Abuja took over. Despite this, Lagos remains Nigeria’s busiest and most important city. Geography of Lagos, Nigeria Location: Southwestern Nigeria, bordered by Ogun State to the north and east, and the Atlantic Ocean to the south. Land Area: Approximately 3,577 square kilometers. Climate: Lagos has a tropical wet and dry climate, with heavy rainfall from April to October and a dry season from November to March. Administrative Divisions in Lagos State, Nigeria Lagos State is divided into 20 Local Government Areas (LGAs) and five administrative divisions: Ikeja Badagry Ikorodu Lagos Island Epe These areas are further categorized into Mainland and Island zones, with distinct characteristics. Areas in Lagos State Mainland Areas: Ikeja: The state capital, home to government offices, malls, and GRA (Government Reserved Areas). Yaba: A hub for tech startups and education. Surulere: Known for its residential areas and sports facilities. Island Areas: Victoria Island (VI): The commercial and financial hub, filled with luxury hotels and skyscrapers. Ikoyi: Home to the elite, with high-end apartments and embassies. Lekki: Known for its beaches, estates, and nightlife. Life in Lagos State Nigeria (the Nightlife Domain of Nigeria) Living in Lagos is an experience like no other. The city has something for everyone: Job Opportunities: From corporate roles to informal trade, Lagos is a land of opportunities. Diversity: Lagos is home to people from all over Nigeria, making it a cultural melting pot. Energy: Lagos never sleeps. It’s a fast-paced city where hustle is the order of the day. However, Lagos comes with its challenges, like traffic congestion and a high cost of living, but the opportunities often outweigh the drawbacks. Cost of Living in Lagos, Nigeria Lagos is one of the most expensive places to live in Nigeria, but it offers a range of options depending on your budget: Rent: ₦800,000–₦10,000,000 annually for a one-bedroom apartment on the Island. Cheaper options exist on the Mainland. Food: Local meals cost ₦500–₦1,500, while continental dishes can go for ₦3,000–₦8,000. Transportation: A bus ride costs ₦100–₦300, while taxis or ride-hailing services like Bolt and Uber can charge ₦1,500–₦5,000. Popular Restaurants in Lagos Lagos offers an exciting culinary scene: The Place: Known for local and continental dishes. Yellow Chilli: Offers a modern twist to Nigerian cuisine. Hard Rock Café: Ideal for international meals and live music. Ocean Basket: A seafood lover’s paradise. Popular Hotels in Lagos If you’re visiting Lagos, here are some top hotels: Eko Hotel and Suites: Perfect for luxury stays. Radisson Blu Anchorage: Offers breathtaking views of the Lagos Lagoon. Lagos Continental Hotel: Known for its high-rise luxury. Protea Hotel by Marriott: An affordable yet classy option. Popular Places to Visit in Lagos Beaches: Elegushi Beach: Vibrant and lively. Tarkwa Bay: Accessible by boat, perfect for relaxation. Oniru Beach: Offers a quieter experience. Historical Sites to Visit in Lag: National Museum Lagos: Showcases Nigeria’s rich history and artifacts. Freedom Park: A former colonial prison turned cultural center. Popular Lagos Markets: Balogun Market: A shopping haven for textiles and fabrics. Lekki Arts and Crafts Market: Great for souvenirs and handmade items. Facts About Lagos State, Nigeria 1. Most Populous City in Nigeria: Over 20 million residents. 2. Economic Powerhouse: Contributes over 30% of Nigeria’s GDP. 3. Traffic Congestion: Lagos is infamous for its gridlocks. 4. Lagosians’ Hustle Spirit: The residents are known for their resilience and entrepreneurial mindset. Notable Leaders in Lagos’ History Babatunde Fashola (2007–2015): Known for infrastructural development. Akinwunmi Ambode (2015–2019): Focused on urban renewal. Babajide Sanwo-Olu (2019–Present): Continues to drive modernization efforts. The Lagos Lagoon and Atlantic Ocean Lagos is surrounded by water bodies, making it a city with stunning views and a thriving aquatic culture. The Lagos Lagoon connects to the Atlantic Ocean, offering economic opportunities like fishing, tourism, and shipping. Close or Neighboring States Lagos is bordered by: Ogun State: Known for its industrial base. Ondo State: Famous for its rich cultural heritage. Mineral Resources in Lagos Despite being an urban center, Lagos has: Bitumen Silica Sand Clay Languages Spoken in Lagos, Nigeria Yoruba: The most widely spoken language. English: The official language. Pidgin English: Common among the locals. Other Nigerian languages like Igbo and Hausa are also prevalent. Conclusion - Come and See Nigeria with IbiFoundry Lagos is the heartbeat of Nigeria. From its towering skyscrapers and vibrant nightlife to its bustling markets and beaches, the city is a blend of chaos and charm. It’s a place where dreams are made, and opportunities abound - if you’re willing to hustle. Whether you’re planning to visit, live, or invest in Lagos, one thing is certain: you’ll never forget the experience. Pro Tip: If you’re new to Lagos, avoid peak traffic hours and explore both the Mainland and Island for a full Lagos experience. Until next time, Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For IbiFoundry.com.ng/blog

Have you ever wondered why Abuja is one of the most talked-about cities in Nigeria? I can relate. Growing up in Taraba State, Abuja was like a faraway dream for me. I’d hear stories from my parents about the beautiful buildings, clean streets, and opportunities there. But visiting was out of reach at the time. My first trip to Abuja came in 2010, when my family and I visited a relative, and the city lived up to every expectation - and more. Since then, I’ve lived in Abuja for some years and passed through frequently while traveling to other parts of Nigeria. Abuja is not just the seat of power; it’s a city of endless charm, opportunities, and history. Let me take you on a deep dive into everything you need to know about Nigeria’s Federal Capital Territory (FCT). History of Abuja, Nigeria Before Abuja became Nigeria’s capital, Lagos held that title. However, Lagos became overcrowded, and its location on the southwestern coast posed security risks. In 1976, General Murtala Muhammed’s administration decided to move the capital to a more central and neutral location. Abuja was chosen due to its central position, accessibility, and relatively low population. Construction began in the late 1970s, and by 1991, under General Ibrahim Babangida, Abuja officially became Nigeria’s capital. Geography of Abuja Abuja is located in the heart of Nigeria, making it easily accessible from all regions. Land Area: 7,315 km² Coordinates: Latitude 9.0765° N, Longitude 7.3986° E Climate: Abuja experiences a tropical climate with a distinct dry and rainy season. The city is surrounded by hills and notable landmarks like Aso Rock, which gives the city its unique skyline. Areas in Abuja - Nigeria's FCT Abuja is divided into districts, with each offering unique attractions and features: 1. Central Area: The business hub of Abuja. Home to the Federal Secretariat, National Assembly, and major hotels. 2. Asokoro: Known for its exclusivity. Houses top government officials and embassies. 3. Maitama: One of Abuja’s wealthiest neighborhoods. Features upscale restaurants, luxury homes, and international schools. 4. Wuse: Divided into Zones 1-7, it’s a lively area with markets, malls, and residential spaces. 5. Gwarinpa: Known as the largest housing estate in West Africa. Offers affordable accommodations for middle-income earners. 6. Kubwa and Nyanya: Suburban areas popular for their affordability and vibrant local markets. Life in Abuja, Nigeria Living in Abuja is a mix of luxury, opportunity, and hustle. The city offers: Top-notch infrastructure: Good road networks and constant electricity in most areas. Diverse culture: People from all over Nigeria live here. Job opportunities: Especially in government, corporate organizations, and NGOs. However, Abuja can feel fast-paced and expensive, so you’ll need to budget wisely. Cost of Living in Abuja, Nigeria. Abuja is one of Nigeria’s most expensive cities. Here’s a breakdown: Rent: ₦800,000–₦3,000,000 annually for a one-bedroom apartment in central areas. Food: ₦500–₦1,500 per meal in local restaurants. Transportation: Taxis cost ₦300–₦700 per trip within the city. If you’re strategic, you can live comfortably in suburban areas like Lugbe, Kubwa, or Karu without breaking the bank. Popular Restaurants in Abuja Foodies will love Abuja’s culinary scene: BluCabana Restaurant & Café: Known for its continental dishes. The Charcoal Grill: Famous for grilled meat and Nigerian cuisine. Jevinik Restaurant: Offers delicious traditional meals like egusi soup and jollof rice. Nkoyo: Known for its beautiful ambiance and local dishes. Popular Hotels in Abuja If you’re visiting Abuja, here are some top hotels to consider: Transcorp Hilton: A 5-star luxury hotel in the Central District. Sheraton Abuja Hotel: Renowned for its comfort and excellent service. Fraser Suites: Perfect for long-term stays with family. Bolton White Hotels: Affordable yet classy accommodations. Popular Places to Visit in Abuja Abuja is full of attractions that showcase its beauty and history: Aso Rock: A natural landmark and a must-visit. Millennium Park: Perfect for picnics and outdoor relaxation. National Mosque and National Christian Centre: Architectural masterpieces. Jabi Lake Mall: A shopping mall with a serene lakeside view. Zuma Rock: Located just outside Abuja, this monolith is known as the “Gateway to Abuja.” Facts About Abuja 1. Capital City Since 1991: Abuja replaced Lagos as Nigeria’s capital. 2. Home to Aso Rock: A natural wonder towering over the city. 3. Diverse Population: Abuja has residents from all ethnic groups in Nigeria. 4. Official Language: English, but you’ll hear Hausa, Yoruba, Igbo, and more. Past and Present Ministers of FCT Mamman Kontagora (1998–1999) El-Rufai Nasir (2003–2007): Known for transforming Abuja’s infrastructure. Nyesom Wike (2023–Present): Focuses on urban renewal and development. The Aso Rock, FCT - Nigeria. Aso Rock is the most iconic landmark in Abuja. It is a 400-meter monolith and serves as the backdrop for important government buildings, including: The Presidential Villa The Supreme Court The National Assembly The Presidential Villa Located in Asokoro, the Presidential Villa is the official residence and office of Nigeria’s President. It is also known as Aso Villa and is a highly secured area. Neighboring States Abuja is bordered by these states: Nasarawa: To the east. Niger: To the west. Kogi: To the south. These states contribute to Abuja’s vibrant economy and culture. Mineral Resources in Abuja Abuja is rich in minerals like: Marble Clay Tin Granite Languages Spoken in Abuja English: The official language. Hausa: Widely spoken as a trade language. Yoruba and Igbo: Common among residents. Other Nigerian languages like Gwari, Tiv, and Kanuri can also be heard. Conclusion - Are You Pumped to Visit Abuja? Abuja is more than just Nigeria’s capital; it’s a city of possibilities, culture, and breathtaking beauty. Whether you’re visiting for business, tourism, or a fresh start, Abuja offers something for everyone. Pro Tip: If you’re new to Abuja, start by exploring areas like Wuse and Central District for a feel of the city’s energy and culture. Until next time, Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For IbiFoundry.com.ng/blog

How do you write an outreach email? Does cold email outreach still work today? The short answer is YES but not as it used to be! As a beginner SEO, I made so many mistakes reaching out to clients for my SEO services . At that point, I knew I needed to change my approach. I knew I needed a better strategy to reach out to influencers and potential clients. I started trying new cold outreach strategies and was able to collaborate (and get replies) with some of the most influential people in my space. Let me explain what a cold email reach-out is. What is a Cold Email Outreach? (cold call/text) What is a Cold Email Outreach? A cold email reach out in simple terms, is an e-mail, a text, or a call whereby a party is getting in touch with another party that is not necessarily familiar with them to start a connection with which might be beneficial in the long run. If you're reaching out or emailing a business owner, or anyone who does not know you, then that is called a cold email reach out, a cold, DM, or a call. What is a warm email in business or sales? What is a Warm Email Outreach? A warm outreach e-mail is any reach-out sent to someone you've already built a degree of acquaintance, friendship, or establishment with. And that is where the secret lies. It's easier to get replies from people who already know you than people who do not know you, so unlike cool reach out. Unlike a cold reach-out, this is you sending an e-mail, DM, or text to a lead or influencer who already knows you or is familiar with your brand. What is my cold reach-out strategy? My Cold Outreach Strategy - the VCR Outreach Strategy It's simple. My cold reach-out strategy involves a couple of tasks on social media like X, Instagram, LinkedIn, etcetera. Before emailing any lead or influencer, I hit the influencer either on LinkedIn, X, or Instagram. I also follow their brand on LinkedIn, reply to some of their tweets, repost Instagram posts, and tag them. 5-Step Hack to a Powerful Cold E-Mail Outreach Campaign that Gets Results Here are the 5 steps to sending powerful cold outreach emails that generate replies quickly: Step 1: Make Your Email Reach-out List. Step 2. Build Pre, Reach out Rapport. Step 3: Create & Find a Perfect Template Step 4: Start Reaching Out Using My Unique Strategy Step 5: Follow-up After 3 to 5 Days. Let’s go through; Step 1: Make Your Outreach List (step by step) Can cold emails get clients? At some point in my digital marketing and SEO career, I decided to reach out to 1000 businesses to pitch my social media marketing services. But even after reaching over 1000 businesses, not a single one converted. a client. For that campaign, I went on Fiverr and paid a freelancer to get me thousands of random leads (never do this) for me to reach out to. Not a single one converted! How to Find Lucrative Leads to Reach out to in 5 Minutes This is a Quora Strategy. I call it the Quora Hack. What I do is I head over to Quora.com  and find keywords that my target SEO clients are searching for on the Q and A platform. Quora is a platform that allows people Internet users to ask any questions and get answers from experts on the platform for free now, for instance, since I'm looking for businesses in need of SEO, blog writing, and marketing services I search for. "Should I hire a content freelance writer or a freelance content writer for hire?" Or "What are the benefits of writing or hiring a content marketer?" I get to find real Internet users who are looking for my SEO services. I also get to find my clients' ideal pain points and I can easily reach out to them through social media platforms. Next step? The next thing is I get the names of the users asking these questions on Quora or other community forums and I try to find a little more information about them. This way I have an organic leads list that is that is most likely going to convert. Finally, I get freelancers for $5 to find their social media handles, working e-mail addresses, websites, Google profiles, etc. This way I can build rapport with leads even before I reach out. This leads us to the second step in the VCR Outreach Strategy. Step 2. Build Rapport with Leads (Pre-Reach-out). Building rapport is crucial because this will increase the chances of getting a reply from your cold email campaigns. You can almost always guarantee that you will get a reply. This may not convert to clients or sales all the time, but will most likely get a positive reply. With social media platforms like X, Instagram, LinkedIn, etc, you can easily build connections with anyone on your pre-reach-out list. How exactly do you do this? How exactly do I do this? Here is my cold reach-out strategy: Step 1:  Follow the lead on Instagram and comment on their recent IG post or IG reel. Step 2:  Follow their feed on LinkedIn and send a personal connection request (never pitch here). Step 3:  If a connection request is accepted, send a warm introductory message letting them know who you are. And don't forget, do not sell to them yet. Step 4 : Ask for their permission to email them your idea. The next step is to create a perfect template for your reach-out. Step 3: Create or Design 2 to 5 Email Templates that Work This is where it gets tricky. Getting the perfect template you can use can be challenging but if you understand the concept of reaching out. I mean, if you can keep your template short, concise, and straight to the point, you're definitely on the right track. Influencers barely have the time to check and read long emails. This is why long emails do not work. I do not advise anyone to use long emails. I mean they get dozens and dozens of emails every day. Yours has to stand out from the pool of emails. You see, the first thing to understand is the concept of titles, headlines, and subject lines. Keeping your emails short, concise, and straight to the point will increase your conversion rates. Step 4: Sending Video Outreach Emails - the Video Cold Reach-out Formula (VCR) What is the VCR technique for writing cold outreach emails? VCR in outreach marketing means the 'Video Cold Reach-out' hack. This strategy I coined involves creating unique and personal videos for each lead to watch. Why not record short selfie videos or short audio, upload them on a cloud storage, and email them links? This way, they would trust you faster. If you get this, it means you would create videos rather than write long emails that may end up in the spam folder. I got this strategy from Brian Harris of VideoFruit and this turned out to be one of the best email outreach strategies I have used over the years. Example of VCR Outreach Strategy in action: Let's say, I want to reach out to Brian Harris for my SEO and blog writing services. I shoot a 20 to 60-second video on how I can help his company or startup leverage content marketing to generate more traffic leads and hopefully convert them into customers. Do you get the idea? Rather than sending random texts in the form of e-mail, you show yourself and explain what you can do. This way people will easily trust you and reply to you. Even though it may not immediately turn to sales, you will most likely get replies which is very powerful because: You show yourself, You physically explain your work, You avoid long emails Get more opens. Step 5: The Final Step, the Follow-up Stage. I've made a good return on investment just by following up on potential leads that I have reached out to who may have not opened my emails or haven't replied. I use a free email tracking tool that tracks e-mail opens and e-mail clicks to find out who has opened my emails, who hasn't clicked my links, and all of that. What I do is I find a great title resend a great subject line and resend a follow-up e-mail after three to seven days per lead. To make this even more effective, I do this with another video. If you're not comfortable making videos, you can make audio recordings. I also use audio recordings and they work well. You need Google Drive and make a recording or even your iPhone and make a recording and send a link to the influencer to see how you can help them. I do this with another video saying something like; "Hey, I noticed you haven't opened my last e-mail. I know things can be overwhelming sometimes and you might be caught up with work and busy but I'd deeply appreciate it if you spared 30 to 60 seconds to check this video that I made for you. Thank you so much and I hope to hear back from" Don't forget to keep your emails brief. Have a productive day, my friend! Simon T. Zaku

From My Bunk to Your Freelance Journey Let’s talk about freelancing - the holy grail for many Nigerians looking to make a living online. My name is Simon Zaku, and I started my freelance career as a young writer and SEO specialist right from my hostel bunk here in Nigeria. I’ve been on this journey for years, working with clients from around the world through platforms like Fiverr, PeoplePerHour, and Freelancer.com. But let me tell you, it hasn’t been all rosy. In fact, I was once scammed out of $800 by a fraudulent client! Yes, that one stung. But the lessons I learned in that little room fueled my determination to crack freelancing and help others avoid the same pitfalls. This guide is a product of those experiences - a roadmap to help Nigerians tap into freelancing, avoid scams, and succeed on the right platforms. Whether you’re a writer, designer, developer, or even a voice-over artist, you’ll find something for you here. Let’s dive in! What Is Freelancing? Freelancing simply means offering your services to clients on a contract basis. You’re not tied to a company; you work for multiple clients, set your rates, and build your schedule. For Nigerians, freelancing is one of the best ways to earn in dollars, pounds, or euros - a sweet escape from the unreliable Naira. All you need is a skill, an internet connection, and the right platform to get started. Top Freelancing Platforms for Nigerians Here’s a breakdown of some of the best platforms to start your freelancing career, based on my personal experience and what works for Nigerians. 1. Fiverr Fiverr is one of the most popular freelancing platforms worldwide. It’s beginner-friendly and perfect for Nigerians with creative or technical skills. On Fiverr, you create a “Gig” (a service listing) and wait for clients to order. What You Can Do on Fiverr: Writing, graphic design, video editing, voice-over, SEO services, programming, and more. How to Get Started: 1. Sign up at Fiverr. 2. Create a profile highlighting your skills. 3. Set up a gig with clear descriptions and pricing. 4. Promote your gig on social media. Pro Tip: Use keywords in your gig title and description to rank higher on Fiverr’s search results. 2. Upwork Upwork is one of the largest freelancing platforms and ideal for Nigerians with professional skills. Unlike Fiverr, you need to send proposals to clients who post jobs. What You Can Do on Upwork: Writing, virtual assistance, project management, web development, data entry, and more. How to Get Started: 1. Create an account at Upwork. 2. Complete your profile (this is important for approval). 3. Search for jobs in your niche and send proposals. Pro Tip: Write personalized proposals to stand out. Always highlight how your skills can solve the client’s problem. 3. Freelancer.com Freelancer is another solid platform where you bid for projects. I personally got some early clients here, although the competition is high. What You Can Do on Freelancer: Writing, design, data entry, and even Nigerian-specific tasks like transcription or content localization. How to Get Started: 1. Sign up at Freelancer. 2. Verify your account and set up your profile. 3. Search for projects, place bids, and wait for client responses. Pro Tip: Don’t bid on too many projects at once - focus on jobs you’re truly qualified for. 4. PeoplePerHour I love this platform because it caters to both small and large projects. Nigerians can excel here, especially in design and writing. What You Can Do on PeoplePerHour: Copywriting, logo design, social media management, and more. How to Get Started: 1. Sign up at PeoplePerHour. 2. Create “Offers” (services) or bid for projects. Pro Tip: Build trust by getting positive reviews early on. 5. Toptal If you have advanced skills in development, design, or finance, Toptal is for you. It’s not beginner-friendly because it requires passing a rigorous screening process, but it pays top dollar. What You Can Do on Toptal: Software development, finance consulting, design, and project management. How to Get Started: 1. Apply at Toptal. 2. Complete their screening tests. Pro Tip: Showcase your experience and portfolio to stand out. 6. LinkedIn While not a traditional freelancing platform, LinkedIn is a goldmine for Nigerian freelancers. Many clients post jobs and look for talent directly on LinkedIn. How to Use LinkedIn for Freelancing: 1. Optimize your profile with keywords related to your skills. 2. Post regularly about your services. 3. Send connection requests and pitch clients directly. Freelance Categories for Nigerians Not sure what to offer? Here are some in-demand categories Nigerians excel in: 1. Writing: Blogging, copywriting, and technical writing. 2. Design: Logo design, UI/UX, and branding. 3. Tech: Web development, app development, and software engineering. 4. Virtual Assistance: Admin tasks, customer support, and email management. 5. Digital Marketing: Social media management, SEO, and email marketing. Tips for Signing Up and Avoiding Scams 1. Use a Strong Profile: Add a professional photo and detailed bio. 2. Start Small: Offer affordable services to get reviews. 3. Avoid Clients Who Refuse Platform Payments: That’s how I lost $800! 4. Always Communicate on the Platform: Protect yourself with official records. Are You a Nigerian Freelancer? Freelancing has the potential to change your life, just like it did mine. From my hostel bunk, I’ve worked with clients across the globe, earned in foreign currencies, and built a brand. You can do the same - or even better. So, which platform will you start with today? Share your story with me in the comments below or sign up for my newsletter at IBI Foundry to get more tips! Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For Ibifoundry.com.ng/blog.

Ever wondered if Amazon is truly open for business in Nigeria? If you’ve been searching for ways to access Amazon in Nigeria, you’re in the right place. As a global shopping giant, Amazon is a go-to platform for countless Nigerians who want to buy everything from electronics to books. But navigating the world of Amazon from Nigeria can be tricky, and that’s why I’ve put together this guide to answer all your burning questions. Amazon is increasingly becoming accessible to Nigerians, with more options for delivery, payment, and a wide range of products. Whether you’re a seasoned shopper or a first-timer, this guide will walk you through everything you need to know about using Amazon in Nigeria. Is Amazon Open in Nigeria? While Amazon does not yet have a dedicated Amazon Nigeria website (like it does for countries such as the UK or India), Nigerians can still shop on Amazon’s main site and enjoy deliveries to their doorstep. The process may involve international shipping, but with the right steps, you can shop seamlessly from Nigeria. Now, let’s dive deeper into what Amazon offers Nigerians. What is Amazon Nigeria? Amazon Nigeria Office: Currently, Amazon does not operate a physical office in Nigeria. However, its global services are accessible to Nigerians. With Amazon’s increasing interest in Africa, we could see more direct operations in the future. Amazon Nigeria Products Nigerians can access the same vast product range available on Amazon.com, including: Electronics (smartphones, laptops, accessories) Books (physical and Kindle eBooks) Fashion (clothing, shoes, and accessories) Home appliances Beauty and skincare products Amazon Nigeria Login To start shopping, visit Amazon.com and log in with your existing account or create a new one. The login process remains the same worldwide. Amazon Nigeria App The Amazon app is available on the Google Play Store and Apple’s App Store. Download it to enjoy shopping on the go. You can set your shipping location to Nigeria in the app’s settings. Amazon Nigeria Sign-Up Signing up for an Amazon account from Nigeria is simple. Follow these steps: Go to Amazon.com. Click “Create your Amazon account.” Enter your name, email address, and password. Verify your email. Congratulations, you now have an Amazon account! Amazon Nigeria Contact While there’s no local customer service, you can contact Amazon’s global support via: Help Center: Amazon Help Email or live chat available in your account’s support section. Amazon Nigeria Office Address Currently, Amazon has no office in Nigeria. Most operations are handled online or through third-party logistics companies. Amazon Nigeria Delivery Amazon delivers to Nigeria using international shipping services like DHL and UPS. Estimated delivery time can range from 7 to 30 days, depending on the shipping option you choose. How to Order on Amazon Nigeria How to Buy from Amazon in Nigeria? Here’s a step-by-step guide to buying from Amazon in Nigeria: Create or Log In to Your Account Visit Amazon.com and log in. Browse for Products Use the search bar to find items. Filter results to show products eligible for international shipping. Add to Cart Once you find a product, click “Add to Cart.” Proceed to Checkout Review your cart and click “Proceed to Checkout.” Enter Shipping Address Provide your Nigerian address. Ensure it’s complete to avoid delivery issues. Choose a Shipping Option Amazon offers various shipping methods, such as Standard (7-21 days) or Priority (3-7 days). Make Payment Use a valid payment method (credit/debit card). Amazon accepts Nigerian Naira cards. Track Your Order Once your order ships, use the tracking number to monitor delivery. FAQ Section on Amazon Nigeria Do they have Amazon in Nigeria? No, Amazon doesn’t have a local website or office in Nigeria, but Nigerians can access Amazon’s global services. Does Amazon have a company in Nigeria? Not yet, but Amazon’s logistics expansion into Africa could bring a physical presence in the future. Can I open an Amazon account from Nigeria? Yes, opening an account from Nigeria is free and easy. How much is $500 Amazon in Nigeria? This depends on the exchange rate. At a rate of ₩1,600 to $1, $500 would be ₩800,000. How much does Amazon cost in Nigeria? Costs vary depending on the product and shipping fees. You’ll also need to factor in customs duties for certain items. How many days does it take Amazon to deliver to Nigeria? Delivery typically takes between 7 to 30 days. Does Amazon accept a Naira card? Yes, Amazon accepts Nigerian debit and credit cards. Does Amazon deliver to your doorstep? Yes, delivery is often to your doorstep, depending on the courier service. How do I change my Amazon location to Nigeria? Go to “Account Settings,” then “Country/Region Settings,” and set Nigeria as your location. Which bank works with Amazon? All Nigerian banks with Visa or Mastercard-enabled cards work with Amazon. How much is $100 US Amazon card in Naira? At a rate of ₩1,600 to $1, $100 would be ₩80,000. Can I use Google Pay on Amazon? No, Amazon does not currently support Google Pay. Does Amazon have an office in Lagos? No, Amazon does not have an office in Lagos. What is the cheapest way to send a package to Nigeria? Using consolidated shipping services like MyUS or ShopToMyDoor can save costs. When did Amazon enter Nigeria? Amazon has yet to officially launch in Nigeria but has been accessible for years. What is the Amazon of Nigeria? Platforms like Jumia and Konga are often referred to as the “Amazon of Nigeria.” Where in Africa is Amazon? Amazon has a presence in South Africa but not yet in Nigeria. How to become an Amazon agent in Nigeria? You can join Amazon’s affiliate program or explore FBA (Fulfillment by Amazon) partnerships. Does Amazon affiliate pay in Nigeria? Yes, Amazon pays Nigerian affiliates via Payoneer or direct bank transfer. Does it cost money to sell things on Amazon? Yes, selling on Amazon requires a monthly subscription fee and referral fees. Begin Shopping at Amazon Nigeria Ready to start shopping on Amazon Nigeria? Click here to create an account and explore endless possibilities. Don’t forget to bookmark this guide for future reference. Are you looking to maximize your online shopping or sell your products on Amazon? Contact IBI Foundry today for personalized guidance and digital solutions to enhance your e-commerce experience. Subscribe to our newsletter for more tips and tricks on navigating the online marketplace.

What comes to mind when you hear about Nigeria? Is it our bustling cities, our rich cultures, or perhaps the infectious energy of our people? Growing up in Jalingo, Taraba State, I experienced the unique tapestry that is Nigeria - a land of 250+ ethnic groups, 500 languages, and unlimited potential. Let me take you on a journey through the heart of Africa's true giant, exploring everything from its history to its modern-day marvels. History of Nigeria Pre-Colonial Era: Nigeria’s story begins thousands of years ago with the Nok civilization (circa 1500 BC), known for its remarkable terracotta sculptures. Ancient kingdoms like the Hausa city-states, the Igbo Kingdom of Nri, and the Yoruba Oyo Empire emerged, shaping diverse cultures that persist today. Colonial Era: The British colonized the region in the late 19th century, merging the Southern and Northern Protectorates in 1914 to form Nigeria. Our name, coined by journalist Flora Shaw, derives from the Niger River. Independence and Beyond: On October 1, 1960, Nigeria gained independence. Three years later, it became a republic. Since then, we’ve weathered a civil war (1967–1970) and multiple coups, finally achieving stable democracy with the 1999 constitution. Nigeria, Africa - At a Glance - Capital: Abuja - Population (2023): 230.8 million (6th largest globally). - Area: 923,769 km² - Currency: Naira (₦) - Looking to securely exchange Naira? Contact us at IBI Foundry. - Languages: English (official), Hausa, Yoruba, Igbo, and over 500 indigenous languages. - National Anthem: "Arise, O Compatriots". - Time Zone: West Africa Time (UTC+1). Geography and Climate Nigeria’s geography ranges from the Sahel in the north to tropical rainforests in the south. With two main seasons - rainy (April to October) and dry (November to March) - the weather reflects our diversity. - Highest Point: Chappal Waddi (2,419 m) - Major Rivers: Niger and Benue States, Capitals, and Population in Nigeria, Africa Nigeria has 36 states and the Federal Capital Territory (FCT), Abuja. Here are some highlights: 1. Lagos (Population: ~20 million) – Nigeria’s economic hub. 2. Kano (Population: ~15 million) – Known for agriculture and trade. 3. Rivers (Population: ~7 million) – Home to Port Harcourt, the oil capital. Want the complete list of states and local governments? Visit the IBIFoundry Academy blog. Nigerian Government and Politics Nigeria operates a federal system with three branches: Executive, Legislative, and Judiciary. Democracy returned in 1999 with Olusegun Obasanjo as the first elected president of the Fourth Republic. - Current President (2024): Bola Ahmed Tinubu - Key Federal Agencies: NNPC, EFCC, NAFDAC, NCC, and more. Culture and Ethnic Groups With over 250 ethnic groups, Nigeria’s diversity is unmatched: - Hausa-Fulani: Predominantly in the north, known for farming and trading. - Yoruba: Masters of art and architecture in the southwest. - Igbo: Renowned for their entrepreneurial spirit in the southeast. My Nigerian Story; I’ll never forget my first trip to Jos, Plateau State, where I discovered the warmth of Berom hospitality and the breathtaking Shere Hills. Nigeria’s cultural richness is personal for every citizen. Top 10 Facts About Nigeria 1. Nigeria is the most populous African country. 2. Nollywood is the second-largest film industry globally. 3. Lagos has the largest tech ecosystem in Africa. 4. The Sokoto Caliphate was once the largest Islamic empire in Africa. 5. The Yoruba city of Ife dates back to the 9th century. 6. Nigeria is Africa’s largest oil producer. 7. The Nok culture produced iron by 550 BC. 8. Nigeria is home to the largest butterfly diversity in the world. 9. Kainji Dam is one of Africa’s biggest hydroelectric projects. 10. Abuja is one of the fastest-growing cities globally. Places to Visit in Nigeria - Yankari Game Reserve (Bauchi) – Wildlife and warm springs. - Obudu Mountain Resort (Cross River) – Breathtaking views and hiking trails. - Lekki Conservation Centre (Lagos) – Nature walks and Africa’s longest canopy walkway. - Zuma Rock (Niger State) – Known as the "Gateway to Abuja." Nigerian Influencers, Celebrities, and Top Companies Influencers; Nigeria boasts a robust social media presence: - Toke Makinwa – Media personality and entrepreneur. - Fisayo Fosudo – Tech reviewer and storyteller. Celebrities; From Burna Boy to Chimamanda Ngozi Adichie, Nigerian talent dominates globally. Top Companies; - Banks: Access Bank, Zenith Bank, GTCO. - Tech: Flutterwave, Andela, Paystack. Visit Nigeria, through IBIFoundry Want to learn more about Nigeria or plan your visit? Contact IBIFoundry for travel guides, historical insights, and investment opportunities in Ibi, Taraba State and Nigeria in general. Finally, "Naija na the Real Wakanda!" Nigeria is more than a country; it’s an experience. From its rich history to its vibrant culture, there’s no place like it. As a proud Nigerian, I invite you to explore the Giant of Africa and discover why it’s truly extraordinary. Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng . For IbiFoundry.com.ng/blog/ .

Hello, IbiFoundry FAM. This is your favorite SEO consultant and content specialist . This page details "how to create and publish a new blog post in Wix". How to Publish a Blog Post in Wix - Writing Blog Articles in Wix Dashboard Wix Dashboard: This is my Wix dashboard (screenshot below) and the new Wix Studio, the updated version of Wix software. This is a step-by-step video ( watch the YouTube video here ) tutorial blog post on "how to publish a blog post in Wix". In your Wix dashboard, you can get to see your analytics. Wix Blog Tab The first thing you want to do is to go to the ' blog ' tab. To do this, hover over the ' blog ' tab to see the blog options. My Wix Studio Blog Section The Blog Overview Section The ' overview ' tab shows performance and analytics of how your blog posts are doing currently. Wix Blog tab. This is what the blog overview looks like. Wix blog overview look Wix blog over showing my last published posts Wix Blog Posts Tab The ' post'  tab is where you can create new blog posts, see your drafts, and pending posts that require approval, blog categories, tags, manage writers, and detailed analytics here. Published tab in Wix blog section. Moving to the next step, you should go to the 'post' tab. Here, we have; The Publish  tab: blog posts published live on your website. The Draft  tab: blog posts yet to be published live for visitors. So I have 66 drafts at the moment here. (This is why I'm inviting you to subscribe to my blog) The Pending tab : blog posts   that are ready to be published but require approval from let's say, an editor or the owner of the blog or website. The Scheduled  tab: here you see the blog posts that have been approved and scheduled to be published live. The trash  tab: whenever you delete any blog post from the published  tab, draft or pending , it comes to the trash tab. To publish a blog post on Wix, click Create New Blog Post . This leads to your Wix blog editor. Wix blog post composer/editor I use Google Docs to write the entire blog post. I now copy and paste it to my blog editor. I prefer to use Google Docs to write content in the Wix blog post editor. How do you give out a backlink to other websites in the Wix blog post composer? To link to any website, highlight the keywords, phrases, words, or characters. and over to the URL section and put in the target link you want. To give a backlink to another website from your wix editor, highlight the desired text first How to link to a third party website from your Wix dashboard for SEO and references With Wix, you can make your links no-follow, which means Google or search engines will not follow the target URL. And if it's a sponsored URL (like an affiliate), check the sponsored box and click save. You can see the blog post settings , SEO, categories , tags, and monetizing . Wix blog post composer settings. Wix Blog Settings Settings  - you can add your featured image, and publish dates. If you want to schedule, you can do that here. You can also select the writer that is publishing the particular blog post. In the advanced  tab, you can add blog post excerpts, and select related blog posts. Wix SEO Blog Tab The SEO tab  is one section I love because I am an SEO freak . The Wix SEO tab is Yoast SEO for WordPress. The Wix SEO Settings This tab allows you to optimize blog posts for search engines. Include your target keyword and optimize the entire article or blog post for search engines. Additionally, add alt texts, SERP titles, and more. The categories tab  - you can create and assign specific categories for your blog posts which can help with SEO. Wix Blog Categories Section Wix Blog Tags Section The tags tab  helps your readers find smaller niches within your blog categories. Wix Blog Tags Section Wix Blog Post Monetize Tab The Wix blog post monetize tab  allows Wix users to make money from individual blog posts. Wix Blog Post Monetize Tab What is one thing I love about the Wix Blog Post Editor? What I Love About the Wix Blog Post Editor I like the new Wix SEO settings because I rank quickly using the SEO settings right here. As I said, it is like the Yoast plugin for WordPress users. Preview your blog post for final review (proofreading, proper formatting, unnecessary words, typos...). When you're done you can either; publish the blog post, save as a draft  and continue later, schedule the blog post, post history , duplicate the post or; delete   To publish your final blog post on Wix, click the publish button at the top right hand corner of the Wix Blog Post Editor. And your blog post goes LIVE publish on your Wix website/blog. Newly published blog post in Wix Thank you so much for reading. Don't forget to subscribe to the blog forum and check for comments. Your favorite SEO guy, Simon Taki Zaku Please help me by sharing this pin to your Pinterest feed :)

Who runs the comedy streets of Nigeria? Let me tell you, it's the ladies! In this post, we’re celebrating the top 50 female skit makers in Nigeria who are bringing laughter to our lives, one video at a time. If you’re like me, you’ve probably binge-watched these women, laughed till your belly ached, and then wondered, “How do they come up with these skits?” As someone passionate about storytelling and content creation, this article holds a special place for me. At IBIFoundry, we believe in highlighting influential women changing the narrative in Nigeria - and these queens are doing just that. Let’s dive into who they are, why they matter, and how their creativity is shaping Nigeria’s digital comedy scene. Why Female Skit Makers Are Winning It’s not just about comedy; it’s about using creativity to build brands and tell relatable Nigerian stories. In a country where 33% of the youth are unemployed, these women have turned skit-making into a lucrative business. With millions of followers and deals from top brands, they’ve shown that hard work, creativity, and consistency pay off. Some stats to keep in mind: As of 2023, the Nigerian digital comedy industry is worth billions of Naira, with creators earning between ₦200,000 to ₦5 million per skit from ads and endorsements. Female creators are leading conversations on gender equality, relationships, and societal issues through relatable humor. Top 50 Female Skit Makers in Nigeria 1. Taaooma The queen of skit-making! Known for her relatable African mum character, Taaooma (Maryam Apaokagi) dominates the comedy scene. Her skits explore family dynamics, societal norms, and everyday life. 2. Kiekie Bukunmi Adeaga-Ilori, aka Kiekie, brings energy and wit. With her versatile content, she’s carved a niche, mixing fashion and comedy. 3. Ashmusy Amarachi Amusi, aka Ashmusy, creates hilarious content that blends Nigerian slangs, relationships, and trending issues. 4. Ada Jesus Comedy She stands out with her sharp wit and skits centered on relationships, gossip, and family dynamics. 5. Real Warri Pikin Known for her relatable, funny take on marriage and motherhood, Anita Asuoha never misses the mark. 6. Maraji One of the pioneers in the skit-making scene, Gloria Oloruntobi’s multi-character skits paved the way for many. 7. Caramel Plugg Known for her commentary on Gen Z lifestyle, Caramel brings vibes, humor, and sarcasm in equal measure. 8. Iya Mufu Her “Iya Mufu” character is a hit. She uses this persona to highlight family drama and the hilarity of Nigerian parenting. 9. Lizzy Jay (Omo Ibadan) This comic actress showcases Yoruba culture and tackles societal issues in a light-hearted way. 10. Kemz Mama Adeyela Adebola, aka Kemz Mama, delights fans with her character “Mummy Wa,” often featured in Mr. Macaroni’s skits. (16 Other Relevant Female Content Creators & Skit-Makers Worth Celebrating) Twins Love Comedy Florence Faj Vivian Adaeze (Purple Speedy) Eunice Omorogie Tacha Bants Tomama Moyin the Entertainer Chioma Love Funmi Nimi Blessing Aki Eniola Ajao (Eniola Comedy) Tomiwa Sage Shanky's Tales Yemi Alade Comedy Nons Miraj (Ada Jesus) Funky Akindele These ladies keep pushing boundaries, ensuring no moment of boredom exists in our lives. What Makes Them Stand Out? 1. Relatable Content: Their stories feel personal to every Nigerian. 2. Social Media Consistency: From Instagram to TikTok, they know how to stay in your face. 3. Brand Collaborations: Many of them have partnered with global brands like Coca-Cola, MTN, and Dangote. 4. Skillful Editing: They create high-quality videos that keep us hooked. The Impact of Female Skit Makers on Influencer Marketing These women are more than comedians - they are influential brand voices. A skit maker like Taaooma or Kiekie can generate millions of views, ensuring a brand’s message is heard. Research shows 70% of Nigerians make purchase decisions based on recommendations from influencers. Want to Build a Skit-Making Career or Leverage Influencer Marketing? Here’s the truth: skit-making is a goldmine, and these queens have proven it. But it’s not just about funny videos - it’s about building a personal brand, engaging with audiences, and aligning with brands authentically. At IBI Foundry, we’re here to help you: Create a solid digital strategy. Find the right influencers to market your brand. Build a powerful personal brand as a creator. Conclusion: Join the IBIFoundry Movement Want to learn more about influencer marketing or need help growing your brand? Join the IBI Foundry newsletter for exclusive tips, tricks, and guides. If you’re a creator or skit maker, we’d love to work with you. Let us help you grow your audience, land brand deals, and monetize your content effectively. Together, we can take Nigerian digital creativity to the world stage. Let’s make it happen! Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For Ibifoundry.com.ng/blog

Influencer marketing in Nigeria is on the rise, with men taking the lead across various industries - from comedy and tech to fashion and lifestyle. Just like female skit makers, male influencers are leaving an indelible mark on social media, with millions of followers tuning in for their content every day. As someone who has always admired the way individuals can creatively build their brands online, I find the rise of male influencers in Nigeria both exciting and inspiring. In this blog post, I will highlight 50 top Nigerian male influencers, categorizing them by platform, and exploring their unique contributions to Nigerian pop culture. If you're a brand looking to collaborate or a content creator looking for inspiration, this post is for you. Top 50 Male Influencers in Nigeria (Categorized by Platform) Instagram Influencers Instagram is one of the most popular platforms in Nigeria, and these male influencers have mastered the art of building large, engaged audiences. From lifestyle to fitness and comedy, here’s a look at the best male influencers on Instagram. 1. Broda Shaggi Known For: Hilarious skits and relatable comedy. Followers: Over 10 million Platform: Instagram Fun Fact: His "Broda Shaggi" character is a fan favorite, making him one of the most-followed comedians in Nigeria. 2. Mr Macaroni Known For: Comedy and social justice advocacy. Followers: 5 million Platform: Instagram Fun Fact: He frequently uses his platform to speak on societal issues in a funny and engaging way. 3. Patoranking Known For: Music and lifestyle content. Followers: 8 million Platform: Instagram Fun Fact: The Grammy-nominated artist also shares a lot of motivational content and posts about his travels. 4. Don Jazzy Known For: Music, business, and hilarious skits. Followers: 15 million Platform: Instagram Fun Fact: He is known for his funny facial expressions and memes. Don Jazzy’s hilarious antics have made him a favorite among Nigerian audiences. 5. Alexx Ekubo Known For: Fashion, lifestyle, and motivational content. Followers: 3.2 million Platform: Instagram Fun Fact: The Nollywood actor shares a lot about his personal life, his passion for fashion, and his entrepreneurial ventures. Twitter Influencers While Instagram and TikTok dominate visual content, Twitter is where many Nigerian influencers express their thoughts, share news, and even engage in debates. These male influencers are using Twitter to influence public opinion and share unique perspectives. 6. Kunle Afolayan Known For: Film and entertainment industry commentary. Followers: 1.5 million Platform: Twitter Fun Fact: Kunle Afolayan is a pioneer in the Nigerian movie industry and often shares insights into the world of film production. 7. Burna Boy Known For: Music and activism. Followers: 4 million Platform: Twitter Fun Fact: The Grammy-winning artist uses his platform to speak on global issues and push for social change. 8. Folarin Falana (Falz) Known For: Comedy, music, and advocacy. Followers: 2 million Platform: Twitter Fun Fact: Falz uses his music and his Twitter platform to speak about political issues and human rights in Nigeria. 9. Tunde Ednut Known For: Celebrity news, gossip, and entertainment. Followers: 3.5 million Platform: Twitter Fun Fact: Tunde Ednut is one of the most controversial influencers, known for stirring up conversations on trending celebrity topics. 10. Femi Adesina Known For: Political commentary. Followers: 2.5 million Platform: Twitter Fun Fact: Femi Adesina is an influential figure in Nigerian politics, offering daily updates on Nigerian political affairs. TikTok Influencers TikTok has taken the world by storm, and Nigerian male influencers are making waves on this fast-growing platform with their creativity and relatability. 11. Zlatan Ibile Known For: Music and hilarious TikTok videos. Followers: 4.5 million Platform: TikTok Fun Fact: The Zanku king is known for his unique dance moves and skits on TikTok. 12. KieKie Known For: Comedy and lifestyle. Followers: 2.8 million Platform: TikTok Fun Fact: KieKie is not just a comedian; he is also a fashion icon, blending humor with style in his TikTok videos. 13. The Comedian Known For: Pranks and skits. Followers: 1.5 million Platform: TikTok Fun Fact: His pranks on friends and family are both hilarious and heartwarming. 14. Shankcomedy Known For: Skits and funny commentary. Followers: 1.2 million Platform: TikTok Fun Fact: Shankcomedy’s humor is known for being sarcastic and extremely relatable, appealing to a wide audience. 15. Uti Nwachukwu Known For: TV presenting and motivational content. Followers: 500K Platform: TikTok Fun Fact: Uti uses his TikTok platform to offer life lessons and motivational talks, alongside his entertainment gigs. YouTube Influencers YouTube is a great platform for long-form content, and Nigerian male influencers are making the most of it. These influencers have large, engaged communities that tune in for their regular content. 16. Mark Angel Comedy Known For: Skits with kids and family-friendly comedy. Subscribers: 7.8 million Platform: YouTube Fun Fact: The Mark Angel Comedy channel is one of the biggest comedy channels in Nigeria, loved for its hilarious sketches. 17. Emmanuel Igbokwe Known For: Comedy skits and lifestyle vlogs. Subscribers: 500K Platform: YouTube Fun Fact: Emmanuel is known for his creative takes on everyday scenarios, combining humor with life lessons. 18. Dolan Twins Known For: Comedy, pranks, and challenges. Subscribers: 1.5 million Platform: YouTube Fun Fact: These twins bring high-energy content with their prank videos, challenges, and skits. 19. Baba De Baba Known For: Skits, motivational content, and lifestyle vlogs. Subscribers: 1 million Platform: YouTube Fun Fact: Baba De Baba uses his platform to share motivational speeches and tips for navigating life. 20. Jamal Gaddafi Known For: Educational and entertainment content. Subscribers: 800K Platform: YouTube Fun Fact: Jamal blends knowledge with entertainment, offering interesting insights on various topics while maintaining humor throughout. Conclusion: Time to Join IBI Foundry for Influencer Marketing Success If you’re an aspiring influencer or a brand looking to work with top influencers, don’t miss out on the incredible opportunities in Nigeria. These male influencers have shown us that with creativity, consistency, and the right platform, you can become an industry leader. Want to leverage influencer marketing to take your brand to the next level? Join the IBI Foundry newsletter to learn more about how to tap into the potential of influencers. Let’s work together and boost your brand with the power of influencer collaborations.

The Journey of Hon. Za'aku Emmanuel Agbu-zikhian. - By Founder, IBIFoundry: Distinguish Senator David SU Jimkuta __________ I cannot publish this letter without shining a light on Hon. Za'aku Emmanuel Agbu-zikhian, the author of this Open Letter to the Distinguished Senator, David SU Jimkuta. Hon. Za'aku Emmanuel Agbu-zikhian currently serves as the Special Assistant To Distinguish Senator David SU Jimkuta, On Media Matters. Long before the elections, Hon. Emmanuel was a steadfast advocate for the Jimkuta vision. I remember how he tirelessly posted updates, shared Jim-K speeches, and rallied support on social media. His dedication was unwavering, and his story is a testament to what loyalty and hard work can achieve. To see Emmanuel now, serving in an official capacity under the Jim-K leadership, is inspiring. It shows that the Dist. Senator recognizes and rewards commitment, a trait that is rare and admirable in the growth of every community. Over to the Special Assistant To Dist Senator David SU Jimkuta (On Media Matters); Hon. Za'aku Emmanuel Agbu-zikhian. ___________ An Open Letter to Dist. Senator David SU Jimkuta: Gratitude and Hopes for the Future (by Hon. Za'aku Emmanuel Agbu-zikhian) Dear Dist. Senator David SU Jimkuta, I write this letter not just as an observer but as someone who has seen the impact of your work. On behalf of the southern Tarabans, I, Hon. Za'aku Emmanuel Agbu-zikhian, your loyal Special Assistant on Media Matters, want to express my heartfelt gratitude. Gratitude for Your Impact Since taking office as the Dist. Senator for Taraba South, your initiatives have not gone unnoticed. From initiating local skill acquisition programs to distributing food items to the needy, your efforts are setting a great standard for leadership. These programs have empowered our youth, given hope to our women, and strengthened our communities. Your support for education, especially through scholarships and sponsorships for young minds, is commendable. These actions prove that you are not just a leader but a builder of legacies. Our Hopes for the Future Dist. Senator Jimkuta, your achievements have been significant, but the journey is far from over. Taraba South is a land of immense potential, and your leadership can unlock even more. Here are a few areas we hope the Jim-K Movement will focus on in the coming years: 1. Expand Skill Acquisition Programs: Let’s empower more youths with skills that make them self-reliant. Programs in agriculture, tech, and entrepreneurship can be game-changers. Especially in this AI age. 2. Promote IBIFoundry: This platform celebrates Taraba’s untold stories and showcases our talent and potential. Your support in amplifying its reach can inspire many more to invest in our state. 3. Infrastructure Development: From better roads to improved healthcare facilities, we look forward to seeing tangible changes that uplift the lives of Taraba’s citizens. 4. Advocate for Tourism: Taraba is home to breathtaking sites like the Mambilla Plateau, Ibi River, and Gashaka-Gumti National Park. Promoting these treasures can boost our economy and put us on the global map. Continuing the Legacy of Change and Development in Taraba South Your leadership has already brought hope to many. But there’s more to do. We encourage you to champion platforms like IBIFoundry that align with your vision for a better Taraba. Share our stories, amplify our voices, and inspire the next generation of leaders. Distinguish Sen. David SU Jimkuta, this is not just a letter of gratitude but a call for continued excellence. Your journey is an inspiration, and we believe in your ability to transform Taraba South. Thank you for all you’ve done, and we look forward to witnessing even greater achievements under your leadership. --- With gratitude, Hon. Za'aku Emmanuel Agbu-zikhian. Special Assistant To Distinguish Senator David SU Jimkuta On Media Matters ✍️🇳🇬 For; IbiFoundry.com.ng , IbiFoundry.com.ng/blog/ Simon Taki Zaku Founder, IBIFoundry Limited.